This is a dense read with a lot of academic jargon. If you aren't familiar with conceptual blending or cognitive theory, I recommend reading up on those before reading this work. The other area where this book suffers is the lack of examples. The author does draw on some anthropological examples, but for the most part he obfuscates what he is trying to explain. It doesn't help that he is relying on the anthropological work of other academics, as opposed to doing some of that work himself. With that said, a careful reading of the material will provide you with an explanation of how magic seems to work, from a cognitive perspective. It's an interesting reading and the author has some intriguing ideas about how magic works from a temporal/spatial perspective, but I'd recommend reading this book carefully and in short doses, to really get where he's coming from.