Net Attitude: What It Is, How To Get It, And Why Your Company Can't Survive Without It

by John R. Patrick

We have the technology. So why do so many businesses crash and burn when it comes to launching successful e-business strategies? Why do flashy web sites send customers to a 1800 number that can be accessed only during "normal" business hours? Why do executives who market toys and games refuse to listen to their own children? According to IBM's Internet guru, John Patrick, it's all about attitude. Our inability to harness the full power of the Internet has much less to do with the technology itself than with the cultural and psychological barriers that straitjacket our thinking about it. In Net Attitude he reveals the strategies, and more important, the mindset, that will allow you and your company to flourish in the age of connectivity. Drawing from a wide range of examples from the worlds of business, technology, politics, education, and popular culture, Patrick explores the profound implications of adopting an Internet attitude and how it will transform you and your business.Net Attitude emanates from the grassroots thinking that was part of the evolution of the Internet itself. It is hard to describe but you will know it when you see it. Young people tend to have it but it is not really an age thing. An increasing number of seniors have it too. The masses of people in the middle layers of large organizations often don't have it. It is not that there is something wrong with them as people; it is just that the bureaucracies of large organizations have shielded them from the new way of thinking and in some cases Darwinian instincts have caused them to bring up their own shields."

240 pages, Hardcover

First published October 17, 2001

About the author

Dr. John R. Patrick was VP of Internet Technology at IBM and a founding member of the W3C at MIT. He is a Fellow of the IEEE and holds degrees in electrical engineering, management, law, and health administration. John is a board member at the Digital Democracy Project. He is author of Election Attitude, Net Attitude, Health Attitude, Election Attitude, Home Attitude, and Robot Attitude.

Reviews

[Bradley · Rating 3 out of 5]

Many clever and interesting insights for the internet. Not too bad. =)

[Rakesh · Rating 4 out of 5]

A nice book and a must read for every tech savvy person...