Conquer the online marketplace with this new version of a bestseller! Whether you've thought of starting an online business or you're already selling online, this update to a bestseller presents invaluable advice for getting--and keeping--online customers. Covering everything from creating a business plan and building a customer-friendly site to marketing with Facebook and Twitter, this fun and friendly guide features eleven minibooks that cover online business basics, legal and accounting matters, website design, online and operating issues, Internet security, techniques for boosting sales, storefront selling, fundraising sites, niche e-commerce, and more. Discover why "online entrepreneurship" means more than just building a website. Starting an Online Business All-in-One For Dummies breaks down everything the budding entrepreneur needs to know to be successful online and keep your customers coming back for more.
These All-in-one editions are the best! Had to skip some parts due to it being a bit repetitive at times but understandable as it combined many books. Listened to it, read the physical copy.
Comprehensive. There's a lot in here, and they do a good job of separating the sections (mini books) and making it possible for readers to skip around or avoid entire sections that don't apply to them.
Overall, helpful and a good generic overview. Some bad advice like pursuing your own auction functionality on your website and a few cringe moments like calling Marketo Market-o.