The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are

by Carmine Gallo

Connect with Your Customers. Anytime. Anywhere. One million new users per month. Twenty-three check-ins per second. Millions of people―in every city, in every country, on every continent, and even from the Space Station―are vying to become mayors of their favorite shopping locations. What is foursquare and why has it become the hottest customer magnet ever conceived? Foursquare is a social, mobile networking app that empowers customers to check in at businesses and share their locations with friends through smartphones and PDAs. A pioneer in location-based services (LBS), foursquare invites your customers to experiment, to compete, to share, and to have deeper, more meaningful interactions with your products and services. Internationally bestselling author Carmine Gallo not only has had unprecedented first-hand access to foursquare’s founders, he also has interviewed dozens of business owners and marketers who have revolutionized their businesses through The Power of foursquare. You’ll discover the ice-cream chain that heated up sales dramatically, the nonprofit organization that raised $50,000, and the matchmaker who owes her entire business to foursquare. You’ll learn from fascinating case studies of major companies with active foursquare partnerships,

272 pages, Hardcover

First published September 21, 2011

About the author

Carmine Gallo is an American author, columnist, keynote speaker, and former journalist and news anchor. Now currently based in Pleasanton, California, he is President of Gallo Communications Group and works as a communications coach and speaker

Reviews

[Lexi · Rating 4 out of 5]

A perfect overview of foursquare. Very informative and energetic approach to using foursquare to benefit a business.

[David Roberts · Rating 5 out of 5]

I am reviewing the book The Power Of Foursquare by Carmine Gallo which is an excellent book which I read at
http://safaribooksonline.com
There aren't many books that have been written about Foursquare which seems a shame. This book offers general information for businesses promoting themselves on this site and also presents case studies of how other companies have done it. I really enjoyed reading this book and it keeps your interest throughout. Foursquare in case you are wondering is a location based marketing site that is also a social network. It's free to join and users can review places like businesses. If you are in a strange town you can get out your smartphone, power up your app and find places like hotels, restaurants and places of interest. You can also find users also from your locality and arrange to meet them as well as current friends who may also use the site. The site requests that you either put a photo or avatar on your page so friends can find you. One person who is a museum guide in Atlanta has rated literally every relevant business and places of interest in the city. He has done this without any payment because he enjoys it. If you become the best Foursquare customer of a business at a certain location you achieve mayor status for that establishment. Sometimes a real battle can brew up giving business to that company. Also many companies give special discounts or virtual badges to Foursquare users. Finally the book also includes an interview with the 2 co founders of Foursquare.

[Kay Davis · Rating 3 out of 5]

Dennis Crowley, co-founder of Foursquare, says, "You should be able to stand anywhere in the world, and Foursquare will tell you something to do nearby."

With more than 2 million check-ins per day, and more than 380 million check-ins per year, users are making Foursquare the leading location-based service (LBS).

This book tells companies and users how to maximize their use of mobile technologies. Here is the book's seven-step secret:

Connect your brand
Harness new fans
Engage your followers
Create rewards
Knock out the competition

Incentivize your customers
Never stop entertaining

The book covers 10 things not to do with Foursquare and talks with Foursquare's founders, Dennis Crowley and Naveen Selvadurai.

[David Dinaburg · Rating 2 out of 5]

Love the enthusiasm for foursquare, but as a book it's not that interesting. Repetitive and seemingly shallow; interviews and testimonials don't cover much besides 'foursquare helped my business, you should use it too'.

I would have liked either higher detail on fewer subjects or formatted like a survey, probably as a magazine article, with most of the padding cut.

[Bart · Rating 2 out of 5]

Als je eens leuke voorbeelden voor FourSquare gebruik wilt lezen, zonder dat je technisch wilt weten hoe je dit in kunt stellen, dan is dit boek het lezen waard. Voor alle andere situaties heeft het boek geen toegevoegde waarde. Het leest lekker weg, maar na de helft van het boek is het veel herhaling en ken je het trucje uiteindelijk wel. Eindoordeel: matig.

[Wendy]

My guest review for local, indy bookstore, Bookworks will be appearing in the next couple of weeks at http://www.bkwrks.com/

[Tara Read · Rating 5 out of 5]

this is a good marketing book

[Martin Bihl · Rating 2 out of 5]

For my review, please see theagencyreview.wordpress.com/foursquare