Conversion: The Last Great Retail Metric

by Mark Ryski

'Retailers today are able to generate the critical customer information on traffic and conversion rates that turn from their traditional anecdotal reflections . . . in Conversion Mark Ryski tells us all that we need to know to make that shift a reality. A true find for any retailer looking for dramatic improvements in business outcomes!''
- Len Schlesinger President, Babson College
former Vice Chairman and COO, Limited Brands
''A retail brand is built from the cumulative effects of its shoppers' experiences over time, making learning from these experiences a strategic priority for retailers in order to drive business value. Converting customers into buyers is the first step in creating a sustained partnership that results in value for all. The strategies introduced in this book will help retailers of all sizes and categories convert their customers' experiences into future buyers.''
- Pat Conroy Vice Chairman, Deloitte LLP
& Consumer Products Practice Leader
''Half the battle is finding the right things to measure for your business and industry. Ryski is right that conversion is a critical metric for retailers who care about revenue, profits, and growth.''
- Thomas H. Davenport President's Distinguished Professor,
Babson College & Author of Competing on Analytics and
Analytics at Work

Genres: Business

396 pages, Paperback

First published June 6, 2011

Reviews

[Sofia Garcíadealba · Rating 2 out of 5]

Demasiado técnico y con ejemplos desactualizados. La tecnología actual ya no aplica a los ejemplos dados.

[Greg]

I've read this book on and off over the last couple of years - in as much a reference as anything. Mark has a deep understanding of retail consumer behaviour, and more importantly - the triggers for conversion, backed up by his understanding of conversion data.

If you operate a retail business, this is a book that should be on your reference shelf before the doors open. Having a passion for you business is one thing. Understanding it is another altogether.