Prospect Research: A Primer for Growing Nonprofits: A Primer for Growing Nonprofits

by Cecilia Hogan

Prospect Research: A Primer for Growing Nonprofits, Second Edition is a detailed guide to expanding your donor base by implementing an advancement research plan. Written by a prospect researcher, this unique book provides you with the tips you need to find your next major gift donors. Novice and experienced researchers as well as fundraisers will appreciate this updated edition that focuses on prospect researching and the art of identifying and qualifying potential donors to nonprofit organizations. In addition to a detailed introduction to each step of prospect researching, the text includes sample forms and information on policies and procedures.

Genres: Nonfiction, Professional Development

420 pages, Paperback

First published June 1, 2003

Reviews

[Leeann · Rating 5 out of 5]

A comprehensive primer to the world of research. A must read for anyone who works in development/advancement, regardless of your role. This gave me better insight into how "research works" and how I can be a better partner to my research colleagues.

[Tiara · Rating 3 out of 5]

not as awful as you'd think

[Eve · Rating 3 out of 5]

I am reading non-fiction again. Let's see if I actually complete it... Did it! And it was useful.

[Tina · Rating 4 out of 5]

This is a must read for prospect researcher who are new to the field. It gives you such good basic information and a great start. Of course, the NEDRA new researcher bootcamp is a must go as well.