Negotiating: Constructive and Competitive Negotiation

by Bill Scott

This book looks at the two extremes of commercial negotiation, competitive and constructive negotiating, each of which is equally valid but requires different attitudes of mind, behaviour and technique. It sets out the different types of negotiations, covering first "constructive" negotiations where both parties aim to find an agreement which is to their mutual advantage, and second "competitive" negotiations where one party tries to win over the other. Written in an informal style, the book is aimed at students and offers practical tips about negotiations. It is designed to stimulate discussion and contains role model exercises and self-test questions.

Paperback