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Flip: How to Survive and Thrive by Turning Your Business on Its Head
Paperback. Pub Date :2009-04-02 320 English Harper Placing emphasis on flexible. counter-intuitive decision-making. a pioneering young management guru calls for a brand new way of doing business in the current sticky economic conditions. where conventional wisdom fails.Why is Microsoft turning a blind eye to software piracy in ChinaWhy has Toyota capped production of the best-selling ScionWhy did Rupert Murdoch risk 580 million on MySpaceBusiness today requires new perspectives. argues Peter Sheahan. one of the youngest and fastest-rising international business consultants. In Flip he shows that to succeed in turbulent financial times. companies must distinguish themselves by finding a new way of doing business. one that systematically re-examines every single aspect of running a company.Flip reveals what the superstars of modern business have in ...
- GenresBusiness
309 pages, Paperback
First published March 28, 2009
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Displaying 1 of 1 review
September 2, 2011
I'm not sure I would have liked this as well as I did if I hadn't seen Peter speak, so I counted that against it a little. It seemed engaging to me, but I feel like that was mostly because I could imagine Peter being animated as he delivered this message.
Aside from that, there were some good things to think about and a decent description of the state of the market--at least the market circa 2007, which has some differences from today's market thanks to the economic rumblings since then. He did a good job describing how to try to harness the power of consumers, and some of the case studies were very enlightening.
On the other hand, other case studies haven't aged very well. In particular, his praise of News Corp's purchase of MySpace is almost comical. But you win some and lose some when you are trying to predict the future. I also don't think he acknowledges some of the difficulties that incumbent companies have in dealing with market shifts. The Innovator's Dilemma describes how difficult it is to move away from a cash cow, and while Peter talks about being willing to cannibalize successful product lines, I don't think it's as easy as pointing at Apple and saying "See, they did it!"
All in all, it was a decent read. I'm interested to read his next book to see if it actually has a different storyline to it or just rehashes some of the same ideas.
Aside from that, there were some good things to think about and a decent description of the state of the market--at least the market circa 2007, which has some differences from today's market thanks to the economic rumblings since then. He did a good job describing how to try to harness the power of consumers, and some of the case studies were very enlightening.
On the other hand, other case studies haven't aged very well. In particular, his praise of News Corp's purchase of MySpace is almost comical. But you win some and lose some when you are trying to predict the future. I also don't think he acknowledges some of the difficulties that incumbent companies have in dealing with market shifts. The Innovator's Dilemma describes how difficult it is to move away from a cash cow, and while Peter talks about being willing to cannibalize successful product lines, I don't think it's as easy as pointing at Apple and saying "See, they did it!"
All in all, it was a decent read. I'm interested to read his next book to see if it actually has a different storyline to it or just rehashes some of the same ideas.
Displaying 1 of 1 review