Virtual Worlds Tm: Rewiring Your Emotional Future

by Jack Myers

Virtual Worlds: Rewiring Your Emotional Future is a radically different type of book that both discusses the explosive impact that the proliferation of Virtual Worlds is having on culture, society and business today, and invites readers themselves to actually become contributors to the book, even sharing in future revenues and rights deals. Virtual Worlds and enhanced social networks allow people to explore and experience new universes, while expanding their emotional range and depth, changing the nature of communication, and creating different identities.

A growing number of young people are spending unprecedented amounts of time in a virtual existence. Virtual Worlds are becoming an embedded part of our culture and the implications for every aspect of society are unimaginable. This book discusses the potential that Virtual Worlds have to dramatically alter the emotional code of the human race.

Paperback

Published January 1, 2007

About the author

Jack Myers, founder of MediaVillage.com and author of The Future of Men: Masculinity in the Twenty-First Century, Hooked Up: A New Generation's Take on Sex, Politics, and Saving the World, and several other books, is a recognized cultural visionary, award-winning documentary film producer, and advisor to hundreds of leading corporations on media and technology trends. His prescient insights and counsel make him one of the foremost global experts on the impact of technological advances on culture, society, business, advertising, marketing, and human connections. He has been honored with a George Foster Peabody Award and Academy and Emmy Award nominations for Best Documentary Feature. For more information, please visit MediaVillage and follow Jack on Twitter @MyersBizNet. For weekly news on gender equality, gender politics, and the shift in gender norms in business and culture, visit the Future of Men channel.

Reviews

[Heath · Rating 3 out of 5]

This book isn't very well written -- and doesn't appear to have been edited -- but it makes a lively case that virtual worlds such as Second Life can improve and increase the emotional connection between marketers and customers. The interactive elements add some intrigue to the project.