Zero to 100,000: Social Media Tips and Tricks for Small Businesses

by Sarah-Jayne Gratton, Dean Anthony Gratton

“I work in digital media publishing, yet I’ve struggled, like most of the business world, to understand how to make social media work for me. Sarah-Jayne and Dean tackled the challenge with an energy that has to be seen to be believed. These two are now my #1 source of information and have provided simple and effective strategies that have helped me to monetize social media.” —Vince Holton, Publisher, Incisor.TV “A fantastic, timely, and enjoyable book with serious appeal. Great work from beginning to end. I can’t recommend it enough.” —2morrowKnight, Huffington Post “ Zero to 100,000: Social Media Tips and Tricks for Small Businesses makes it so easy to understand the way to successfully take your business into the ‘real world’ of social media! It both entertained and educated me. I would recommend this book to my friends, business associates, and to educational institutions. Brilliantly done!” —Debra Cincioni, @MomsofAmerica on Twitter “From building a bigger presence for yourself or your business, this book gets you in on the ground floor, lays the foundation, and helps you get a jump start on becoming a social media success. And the advice is real, not just from Sarah-Jayne and Dean, who are awesome, but from several other success stories they explain in the book. In a word, this book is useful.” —Jason Falls, CEO of Social Media Explorer and author of No Bullshit Social The All-Business, No-Hype Guide to Social Media Marketing “Leveraging social media is vital for businesses of all sizes, but it is a quirky and nuanced world where getting it wrong can have disastrous consequences. @GrattonGirl is one of the people I see in the social space who really understands the art of communicating with her audience. If you want to know how to connect with the crowd effectively through social media, I can think of no one better to hold your hand on that journey than Sarah-Jayne and Dean Gratton.” —Kate Russell, Technology Reporter, BBC Website and App Reviewer
YOUR COMPLETE PLAN FOR FINDING 100,000 NEW FRIENDS, SUPPORTERS, AND CUSTOMERS! Close your eyes. Now, envision 100,000 people who are passionate about you, your business, and your brand! We’re talking about people who buy your stuff, and then tell their friends how incredibly great you are— without being paid to do it . People who follow your every move, look to you for guidance, and can’t wait to hear what you’re up to next. Your 100,000 people. Your two football stadiums full of cheering fans. They’re out there, looking for you . Here’s your easy, low-cost social media plan for finding them…connecting with them…giving them what they want—so they can make you stunningly, incredibly successful ! 10 STEPS TO YOUR 100,000
(with all the details, examples, and expert advice you’ll ever need) 1. Listen first, engage second
2. Craft your most authentic voice
3. Find and attract influencers
4. Don’t be a narcissist (you know what we mean)
5. Build community that lasts
6. Freshen up your brand
7. Become an electrifying “social conductor”
8. Promote across platforms
9. Be the fittest, be the survivor
10. Measure your (ever-growing) success

Genres: Nonfiction

232 pages, Paperback

First published October 1, 2011

Reviews

[Jo Harrison · Rating 5 out of 5]

I came across this book on a blog about social media, the review was great so I had to purchase a copy for myself. As a small business myself and offering social media management to clients I felt I needed to read this book, just to confirm I was on the right track. Although I have been using social media for many years, I still found some great advice in this book and followed some of the author's suggestions.

It's very well written and easy to follow, the sections are clear and you can easily skip to parts you need help on. I found the book so useful I organised a giveaway on my blog with this book as the prize.

A great book for a small business or individual just starting out in social media who wants to get ahead and gain fans and followers quickly without making too many mistakes. I wish I had this book when I first started my business. I will certainly be recommending this book to all my clients who are just starting out with social media.

[Leila · Rating 3 out of 5]

First few chapters discussed different social medias. It's a great book if you know nothing about social media & need a great intro & foundation. Found the chapters on blogging useful and informative.

[Sarina Langer · Rating 3 out of 5]

Review to come!

[Tami · Rating 5 out of 5]

Zero to 100,000 is a beginner’s guide to social media. In particular, small business owners or artists will find the book useful. There are several how to sections about setting up accounts on Twitter, Facebook, LinkIn, YouTube, etc. This includes a few tips on how to make the most of your profile and how to make the most of each social media aspect.

At the heart of your online presence is your website or blog. Thus, the purpose of your social media activity is to drive traffic. For this reason, statistics are extremely useful for determining what you are doing right and where you are going wrong. They can also be useful to help you connect with the right people who will help you attract others who might be interested in your blog.

[Ann Addley · Rating 2 out of 5]

I'm not sure If I am comfortable giving this book a two because it does have lots of great info in it. However most of that info is in the form of general advice rather that actionable tips and tricks as the title suggests. Thought the layout is broken up with sub headings and lists I find it almost too busy, it claims to have a "10 step plan to social media stardom" and though this info is included, it is not set out in a way that you can flick through the steps and easily see the actions to take at a glance.

[Rabab Mirdad · Rating 4 out of 5]

New ways to use social media wisely

[Adeeb Salah · Rating 4 out of 5]

Great book, did not go into much details yet concentrated on the how-to start an account instead on the how-to utilize the platform.

[Natalie Brown · Rating 3 out of 5]

Good easy read on Social Media - pretty basic though.

[Stephen · Rating 1 out of 5]

Outdated hyperbole