Per Amore

by Giorgio Armani

With this book Giorgio Armani—the “king” of Italian fashion and one of the most recognized designers in the world—retraces, in his own words, his life, work, and thoughts.

This is the only autobiographical text written by designer Giorgio Armani, in which he speaks about himself, his youth, his early career, and the people close to him, and shares his ideas about creativity and what fascinates him in today’s world.

Based on the official illustrated book released by Rizzoli in 2015, this unfiltered text has been revised and updated by the author and is accompanied by personal photos. The book tells an intimate story and chronicles the beginning of a great era for Italian fashion. Starting from Milan’s extraordinary energy in the 1960s up until the most recent events for which Armani has taken a stand through his work, his thinking has always been, and continues to be, consistent and straightforward.

208 pages, Paperback

Published May 30, 2023

About the author

Giorgio Armani (Italian pronunciation: [ˈdʒordʒo arˈmaːni]; 11 July 1934 – 4 September 2025) was an Italian fashion designer, known best for his his eponymous company Armani. Initially gaining prominence for his work with fashion house Cerruti 1881, he established his own company Armani in 1975, and it subsequently diversified into music, sport, and luxury hotels. By 2001, Armani had achieved widespread acclaim as the most successful designer of Italian origin, and he was widely credited with pioneering red carpet fashion. At the time of his death, his empire was valued at more than $12.1 billion.

Armani was credited for revolutionizing fashion in the 1970s with his minimalist, deconstructed silhouettes, embodied in the famous soft jackets and unstructured suits. He was said to have transformed masculine and feminine elegance into a contemporary, sober and sophisticated form. Armani was credited with pioneering red-carpet fashion as well and for his impact on celebrity fashion. - Wikipedia