The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More

by Kipp Bodnar

Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

Genres: Business, Nonfiction, Social Media

240 pages, Hardcover

First published December 20, 2011

Reviews

[Epos Opus · Rating 3 out of 5]

The B2B Social Media Book" emphasizes the importance of creating engaging and appealing content to humanize a brand. This approach allows companies to display their personality and distinct viewpoints, distinguishing them from competitors. The primary goal of B2B social media marketing is lead generation , which forms the foundation of this strategy. Blogs, with their enduring relevance, are highlighted as a crucial tool for providing continuous value to customers. Marketers are encouraged to develop skills in writing, storytelling, visualization, and data analysis, all of which are essential for effective content creation and audience engagement.

The book outlines a structured approach to integrating social media with traditional marketing efforts. Key steps include rallying support from finance and management, integrating social media strategies with existing marketing efforts, and building a dedicated team. Effective B2B offers must solve a problem for the prospect, align with the business's products or services, and provide unique information that is not easily found elsewhere. Ensuring that content and calls-to-action (CTA) are aligned is crucial, with content providing valuable information and CTAs offering additional help and information.

Testing and experimentation are vital components of successful B2B social media marketing. The book advocates for a mindset that embraces failure as a necessary step towards success. Marketers are encouraged to reduce the risk of failure by testing different approaches quickly and learning from the outcomes. Web analytics, conversion rates, and click-through rates are essential metrics for understanding audience behavior and refining strategies. Building an online lead generation infrastructure and implementing a content discovery framework are critical steps for driving engagement and generating leads.

Optimizing social media efforts for search engine optimization (SEO) and maintaining a unified keyword strategy are also emphasized. The book advises creating a list of relevant keywords and using them consistently across blogs and social media posts, and many more SEO tips. Measuring social media ROI involves understanding the cost of customer acquisition (COCA) and the total lifetime value (TLV) of customers. The integration of systems for data collection and CRM is crucial for tracking and improving marketing efforts. The book also highlights the importance of continuous learning, adapting strategies based on data, and maintaining open communication with sales teams to ensure marketing success.

Some parts are little bit outdated. Overall a decent read and solid fundamentals.

[Danielle · Rating 4 out of 5]

This book is excellent in its pointed advice as well as in role modeling that very advice. My only frustration is that it was published in 2012 and has not been updated. This renders the chapters with specific advice for using LinkedIn and Facebook largely irrelevant. The Twitter chapter still works (at least for organic), and the authors’ overall tactics for social media marketing still make sense - maybe even more so - 6 years on. Really worthwhile to update this book! I’d buy it again.

[Lama JB]

Nothing wrong with the book itself but, even though I am a marketing graduate, I have established that I do not like digital marketing to learn about it deeply. Hence, I did not enjoy reading this and skimmed read towards the end.

I identify more with the sales, business development and commercial activities.

[Benjamin Burne · Rating 4 out of 5]

Great read for those new to this, like me. However, out of date

[Nikita Sinhal · Rating 4 out of 5]

Practical and useful strategy guide. Easy to read.

I needed to develop a strategy to use social media to gain reach and generate leads for a small consulting business. This book, along with 'content rules' by Handle and Chapman was a very strong resource. I like that it simple to read and focus on practical strategy and to-dos that you can use immediately. It never gets bogged down by details such as how to set up a facebook page. This is not one those social media manual, but instead keeps it high level. The advise and insights go beyond the obvious but are genuine insights supported with examples and data.

I loved that there is chapter on how to integrate trade shows with online - this was really useful for us as we spend lots on trade show attendance and want to get more out of it.

This is definitely a great place to start for a social media newbie developing a social media plan. This book is very easy to read and digest.

Recommended to own, used for a quick read and reference.

[Eric · Rating 4 out of 5]

From tradeshows to Twitter to the mobile Web, Kipp and Jeffrey have given you a crisp tome on bringing real accountability to B2B marketing to generate tangible results in social media. Remember that engagement is a means to an end for a marketer, not an end in itself. This book is a very good guide.

[Daniel Taylor · Rating 3 out of 5]

This is a well-researched and easy to read book that gives a comprehensive guide to using social media to market to other businesses. If you're in the B2B market and want to ramp up your leads and profits using social media, you need this book.

[Angelic Christine]

As someone that's trying to market a startup, this has been a great starting point. There's a lot of practical information that can be easily applied to improving marketing for B2B sales. It's been a fantastic resource.

[Scott G. · Rating 2 out of 5]

Eh. Nothing new or awe inspiring.