William Morgan "Billy" De Beck was a popular cartoonist and writer who was widely published. He created some of the memorable comic strip characters of the 1920s and 1930s, including Barney Google, Bunky, Snuffy Smith and the racehorse Spark Plug. He was born and grew up in Chicago, Illinois, where he studied at the Chicago Academy of Fine Arts.
De Beck was drawing cartoons by 1910. His comic strip Barney Google and Spark Plug first ran in June 1919 in the Chicago Herald and Examiner. The main character, Barney, was initially a simple henpecked husband and avid follower of sports, but within ten years Barney morphed into an urban rascal and natty dresser. The bony and goofy racehorse, Spark Plug, trotted into the storyline in 1922. Barney met his hillbilly friend, Snuffy Smith, in 1934. Readers found the strip a comic relief from tragic conditions of the Great Depression.
De Beck’s style of drawing is considered to be in the classic "big-foot" tradition quite prominent in American comic strips (e.g., The Katzenjammer Kids, Hägar the Horrible, many of Robert Crumb's characters). After DeBeck's death on Veterans Day, 1942, the strip was continued by his assistant, Fred Lasswell.
The National Cartoonist Society's annual award was originally named "The Billy De Beck Memorial Award". However, it was renamed the Reuben Award (after Rube Goldberg's real first name) in 1954.
The expression "heebie jeebies" (a fit of intense nervousness) and "hotsy-totsy" were coined by Billy De Beck for dialogue in his comic strip.
Little Big Books were the Saafield Publishing Company's attempt to get part of Whitman's Big Little Book market. They too turned comic strips and films into thick and heavily illustrated prose books for children. This one was my introduction to the BARNEY GOOGLE comic strip, and it is a delight.
Barney’s horse Spark Plug barely figures in the story, and that is a disappointment, but Mr. Google’s adventures amongst the upper crust of society, a fish out of the h2o situation, is very well handled. I love my BLBs, even when they are labeled LBBs.