Visual Doing: Pratiquez le visual thinking au quotidien

by Willemien Brand, Pascale Marie Deschamps (Translator)

Pensez votre quotidien business en mode visuel !
A l’heure de la crise sanitaire et des changements de fonctionnement pour la plupart des entreprises, voici de nouveaux outils de pratique visuelle pour passer à l’action, être plus rapide, adaptable, innovant et rester au top dans votre quotidien au boulot : mieux réussir vos brainstormings et présentations, élargir votre champ de compétences en affinant vos talents de création visuelle, partager vos idées grâce au dessin. Ce livre, dans la continuité de Visual Thinking , se veut plus simple, concret et accessible au plus grand nombre, afin que chacun soit en capacité d’intégrer dans son quotidien la pensée visuelle. Vous y trouverez de nouveaux exercices, techniques, thématiques qui vous aideront à raconter votre propre histoire visuelle : moi en tant qu’individu, nous en tant qu’équipe et nous en tant qu’organisation. Ce livre aide à maîtriser des informations complexes, proposer des stratégies innovantes et développer une culture visuelle au sein de l’entreprise. Apprenez à montrer et à partager vos idées de manière amusante et convaincante afin d’inspirer les autres et de développer votre leadership !

Genres: Design, Business, Nonfiction, Art, How To, Reference, Psychology

144 pages, Paperback

Published May 24, 2022

About the author

Willemien Brand has turned her passion for drawing and design into her life's work. She graduated with distinction from the prestigious Design Academy Eindhoven and enjoyed an award-winning career as an industrial designer with ATAG before setting up the successful visual communication company Buro BRAND with its labels Studio BRAND, BRAND Academy and BRAND Business. The longer she worked in design, the clearer it became to Willemien that drawing and visual thinking are powerful tools that can break down complex problems, engage employees and build bridges between businesses and their customers. Now she shares this passion with companies throughout the world as one of the leading figures in the visual communication revolution.

Reviews

[Quinn]

This (and Brand's other book--Visual Thinking) are the two best books I've discovered while researching visual thinking. This is visual thinking applied to business applications, but not the old, stuffy, office applications. Visual thinking is how we are going to handle explaining in the future, but it is already ancient. Look at the work of famous engineers and architects and you'll see that visual thinking is not new, it's just reaching a bigger audience.
The book, Visual Thinking, came first, and this book (you don't have to have read the other one first) simplifies chapters 3 and 4 in the other book. It focuses on bringing thinking into your hands and onto a piece of paper (or a screen.) There are exercises and techniques, examples and explanations. You can build your own visual vocabulary (great for people who fear the traditional "drawing') and see how effective it is. A really great book.

[Miguel Pinto]

this is a good book if you want to get some practice on using visual language in work.
this book besides giving you the 1o1 of sketch noting, it also gives sound strategies on how to improve your work using visual metaphors.
If you are a cx/ux practitioner I totally recommend it

[Tessa]

3 stars: nice, but not really what I was looking for.

The information: the information in this book was nice, but not necessarily what I was looking for. The first part focusses on how to draw, and basically tells us the rules of graphic design. Which is all nice, but since I'm a graphic designer, I knew most of it already. The stuff in the middle, about visual note-taking and using it in meetings, was really interesting. The last part was about using it in a whole bunch of different meetings, most of which I've never been in, so that wasn't really appliccable to my job (yet).

The readability: the information was divided into nice little chunks, and especially because it was riddled with sketches, it was very readable.

The structure: like I said before, the book stars small ("how do I sketch a stick figure") and zooms out to the big picture ("how do I use drawing within my organisation"), which is, I think, a very logical structure.

Best part: the parts that showed a lot of examples.

[Krisada Visoodsak]

Good idea for visual thinking and doing let a practice with visual workbook..

[Amy-Jean Burns]

Practical and visual (of course) tips that apply to those in decision making positions in business. Really enjoyed applying some of the frameworks to my current place of work

[Obeida Takriti]

لا يعلمك هذا الكتاب الرسم فقط بل يعلمك كيف ترسم، كيف تنظم رسمك ليفهم الناس، وكيف تستعد قبل كل ورشة عمل..
ممتع ومليء بالتمارين التي يمكنك القيام بها لدفع قدرتك على الرسم..

[Daniel Hollands]

I didn't get on with this one as much as I did the first book in the series. I don't think the advice within it is bad or wrong, just didn't resonance with me quite as much.

[Kristen]

I can't even believe this is a book.