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The Steve Jobs Way - iLeadership for a New Generation
From product development meetings to design labs, through executive boardroom showdowns to the world outside of Silicon Valley, this is the REAL Steve Jobs: the true story of the ‘Boy Genius’ who transformed technology and our world -- the way we work, play and communicate. Told from the perspective of a person who has known Jobs for over 30 years, and full of exclusive interviews with many of the key figures in Apple Computer’s history, friends and foes of Jobs’ alike -- this book unfolds not only the Steve Jobs you won’t see on stage but also reveals and deeply explores his management and leadership principles.
From the Apple II to the McIntosh to Jobs’ stunning fall from grace, through his rebirth atop Apple, to Pixar, the iPod, iPhone, iPad, and much more, iLeadership: The Steve Jobs Way reveals real-life examples of Jobs’ leadership challenges and triumphs, helping readers to apply these principles to their own lives and careers.
Written in partnership with William L. Simon, author of the bestselling iCon (Wiley 2005), iLeadership: The Steve Jobs Way is not only the most revealing Steve Jobs biography ever written, it’s the “how to be like Steve” book readers have been waiting for.
259 pages, Paperback
First published October 1, 2009
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8514 people want to read
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Displaying 1 - 30 of 238 reviews
October 16, 2011
The Up side:
If you are a Steve Jobs's fan then this book is a must. It gives a good insight on the inside of apple,and how this greater than life figure annoyed most people around him to get apple's product to perfection. A product Czar who worries about most meticulous detail and an entrepreneur who worried only about the consumer experience. A leader who was at times unreasonable, but never forgot to say a word of thank you or show gratitude to everyone who contributed to any of Apple's product.
Most interesting bits were:
- Steve's trip to Japan: Meeting with Canon and Sony.
- Retail: (how Steve replaced the tiles of an Apple store twice overnight)
- Retail: the launch of apple store in-house for several months until they were ready.
- How he kept rejecting all pleas of Apple engineers to consider adding more button to the new product: the iPhone and he insisted and kept rejecting them: NO one button, figure it out.
it was also nice of Jay Elliot to for see how Apple would lead in Steve's absence even though the book was written in 2010. Tim Cook the COO back then was named as the person who could bring all the pieces together, even with Steve gone. He is as tenacious, perfectionist, and someone who believes in holistic product approach. The innovation, entrepreneurship element, creativity are all installed at the top team that Steve has worked on for several years.
some quotes are not so bad such as:
"There are those who look at things the way they are, and ask why... I dream of things that never were, and ask why not?” Robert Francis Kennedy
The downside:
- Perhaps it's how rich Steve led this busy entrepreneurial life of his that could throw off any writer. The excessive usage of flash forwards and flash backwards, made you lose your sense of time. Sometimes it's the iPhone, others it's Apple2 without any warning!
- Tons of names, you might be familiar with those if you were from the industry,an Apple employee yourself or simply a geek in which case you should start up your own technology company and have people remember your own teams' names.
- Personal information about the writer (a Vice President of Apple himself for a long time, he saw the young Steve when he built Apple, exiled and came back to make it what it is) I have so much respect for that, but this book is not about the fact that you were born and raised in farm, and it's not about Mego: a USB that loads your system operator on the go with all the files and documents - the writer's personal experience with entrepreneurship more like post Apple thing. I am just not interested.
- It's badly written!
Personal note: I really felt sad with Steve's death. Please don't think I am a drama queen, please do not call me an infidel because a I am sad over a Buddhist death. I am just sad because of his contribution to humanity and how we are more in touch with Paris Hilton and Kim Kardashian, but seem to truly value the likes of Steve only when they are gone.
Is this applicable in my own hometown? I hope we do reach a level of understanding that it is a performance based organizations that matter and that leadership is a form of Art, there isn't right or wrong about it.
one last thought (I promise) I think that I would just as my old man has always said, wind up being an entrepreneur because tigers don't change their stripes.
If you are a Steve Jobs's fan then this book is a must. It gives a good insight on the inside of apple,and how this greater than life figure annoyed most people around him to get apple's product to perfection. A product Czar who worries about most meticulous detail and an entrepreneur who worried only about the consumer experience. A leader who was at times unreasonable, but never forgot to say a word of thank you or show gratitude to everyone who contributed to any of Apple's product.
Most interesting bits were:
- Steve's trip to Japan: Meeting with Canon and Sony.
- Retail: (how Steve replaced the tiles of an Apple store twice overnight)
- Retail: the launch of apple store in-house for several months until they were ready.
- How he kept rejecting all pleas of Apple engineers to consider adding more button to the new product: the iPhone and he insisted and kept rejecting them: NO one button, figure it out.
it was also nice of Jay Elliot to for see how Apple would lead in Steve's absence even though the book was written in 2010. Tim Cook the COO back then was named as the person who could bring all the pieces together, even with Steve gone. He is as tenacious, perfectionist, and someone who believes in holistic product approach. The innovation, entrepreneurship element, creativity are all installed at the top team that Steve has worked on for several years.
some quotes are not so bad such as:
"There are those who look at things the way they are, and ask why... I dream of things that never were, and ask why not?” Robert Francis Kennedy
The downside:
- Perhaps it's how rich Steve led this busy entrepreneurial life of his that could throw off any writer. The excessive usage of flash forwards and flash backwards, made you lose your sense of time. Sometimes it's the iPhone, others it's Apple2 without any warning!
- Tons of names, you might be familiar with those if you were from the industry,an Apple employee yourself or simply a geek in which case you should start up your own technology company and have people remember your own teams' names.
- Personal information about the writer (a Vice President of Apple himself for a long time, he saw the young Steve when he built Apple, exiled and came back to make it what it is) I have so much respect for that, but this book is not about the fact that you were born and raised in farm, and it's not about Mego: a USB that loads your system operator on the go with all the files and documents - the writer's personal experience with entrepreneurship more like post Apple thing. I am just not interested.
- It's badly written!
Personal note: I really felt sad with Steve's death. Please don't think I am a drama queen, please do not call me an infidel because a I am sad over a Buddhist death. I am just sad because of his contribution to humanity and how we are more in touch with Paris Hilton and Kim Kardashian, but seem to truly value the likes of Steve only when they are gone.
Is this applicable in my own hometown? I hope we do reach a level of understanding that it is a performance based organizations that matter and that leadership is a form of Art, there isn't right or wrong about it.
one last thought (I promise) I think that I would just as my old man has always said, wind up being an entrepreneur because tigers don't change their stripes.
March 30, 2011
I found this book very irritating because it reads like a PR release than a book on leadership lessons.
Steve Jobs is hailed as a great leader and wonderful visionary whose vices were either presented as virtues or a weak rationalization was offered to do away with them.
"Steve was..., but he..."
"Granted..., but..."
"Sure..., but..."
At one point the author says: "Yes, he could be difficult, but look at the results." (!!!)
If you find the warped reality of Apple fanboys to be annoying, then this book is definitely not for you.
I'm interested in the history of tech companies and getting a peek inside Apple made the book worth it.
But I'd love to read a more balanced book on Steve Jobs. One that either completely avoids any discussion of his questionable management techniques and unethical business practices or one that highlights the lessons we can learn from his failings, as well.
Steve Jobs is hailed as a great leader and wonderful visionary whose vices were either presented as virtues or a weak rationalization was offered to do away with them.
"Steve was..., but he..."
"Granted..., but..."
"Sure..., but..."
At one point the author says: "Yes, he could be difficult, but look at the results." (!!!)
If you find the warped reality of Apple fanboys to be annoying, then this book is definitely not for you.
I'm interested in the history of tech companies and getting a peek inside Apple made the book worth it.
But I'd love to read a more balanced book on Steve Jobs. One that either completely avoids any discussion of his questionable management techniques and unethical business practices or one that highlights the lessons we can learn from his failings, as well.
April 8, 2011
This is an entertaining book, especially for fans of Apple, but it can also be an frustrating book. At first, it begins to read less like a book on leadership, and more like a memoir of sorts of Elliot's time at Apple. Then it turns into what amounts to unabashed praising of Steve Jobs, Apple, and their products. Even when he offers criticism, he only does so to identify a particular lesson learned that pays off later. It almost feels as if Apple's PR department (or even Jobs himself) vetted this book. However, it's possible that no vetting was necessary because the author was so enamored with Jobs and Apple that nothing but undulating praise flowed through the first draft.
I would have preferred that this book take a more critical view of Jobs's leadership style. While it's clear that he is a very effective, charismatic leader, he isn't without his faults as a leader; no leader is. I'd like to know some of the problems with Jobs's leadership style, and how might the reader avoid such pitfalls. Assuming that most readers don't have the charisma of Jobs (who does?), what practical qualities could we learn from his style? There's a little of that in the book, but not as much as I would have liked. Finally, I was most disappointed with the fact that I didn't gain any new insights into leadership or Jobs. Most of the really insightful parts I had heard before, and this book didn't really add anything new. Nevertheless, it was entertaining, and some of the stories of Apple and Jobs in the early years were interesting.
December 19, 2017
صوتیشو گوش کردم، با صدای میکاییل شهرستانی.
باید اعتراف کنم که برام جذاب نبود و خیلی قسمتها رو دائم میزدم جلو، خصوصا جاهایی که درباره مدل قطعات کامپیوتری یا درگیری های اپل و مک صحبت میکرد.
باید اعتراف کنم که برام جذاب نبود و خیلی قسمتها رو دائم میزدم جلو، خصوصا جاهایی که درباره مدل قطعات کامپیوتری یا درگیری های اپل و مک صحبت میکرد.
April 5, 2017
بعد از فوت #استیو_جابز یکی از تاثیر گذارترین افرادی پیشرو در حوزه #تکنولوژی، #کتاب و #فیلم های زیادی منتسب به ایشان روانه #بازار شد یکی از بهترین های این کتاب ها، کتاب استیو جابز، #شیوه های_نوین_رهبری #نوشته #جی_الیوت همراه و #مشاور دیرین أو در طول #زندگی وی بوده است. که در آن علاوه بر مطرح کردن زاویه های مختلفی از زندگی ایشان، #تکنیک ها و روشهای وی در رهبری شرکت #اپل و سایر #شرکت های زیر مجوعه پرداخته است.من بعد از آشنایی با #نوار #علاقمند شدم این کتاب را که قبلا #مطالعه کرده بودم را تهیه کنم و مجددا با صدای زیبای #استاد #میکائیل_شهرستانی #گوش کنم و این تجربه نیز همانند کتاب #جاناتان_مرغ_دریایی بسیار لذت بخش بود و به شما نیز پیشنهاد میکنم.
در ادامه بخش هایی از کتاب را معرفی خواهم کرد:
استیو جابز نقل میکند: #جمله قدیمی از #وین_گرتزکی(بازیکن اسطورهای هاکی روی یخ) هست که من دوستش دارم: موقع هاکی ترجیح میدهم ببینم توپ کجا خواهد رفت و بر اساس آن حرکت هایم را تنظیم میکنم، به جای آنکه کورکورانه دنبال توپ حرکت کنم. ما هیمشه در اپل سعی میکنیم این کار را بکنیم. اما جادوی افشا شده از جابز در این لوح فشرده تنها به این عبارات و نکتهها کوچک خلاصه نمیشود. جایز در این کتاب از چگونگی تاسیس اپل با همکاری استیو وازنیاک و تولید اولین رایانه شخصیشان با عنوان اپل ۱ و ۲ را شرح میدهد و در ادامه درباره چرایی جداییش از اپل در سال ۱۹۸۵ سخن میگوید. چرایی تاسیس شرکت نکست کامپیوتر و ایجاد اولین مرورگر وب در جهان و در ادامه بازگشت دوباره جابز به اپلتا ماجرای ایجاد آی پد و فروشگاه آی تیونز و نیز خرید شرکت معروف پیکسار که انقلابی در تولید انیمیشنهای کامپیوتری ایجاد کرد. اما این همه ماجرا نیست! چرا جابز دیوانهها، سرکشها و دردسرسازان و کسانی که دنیا را جور دیگری میبینند و ممکن است بعضیها آنها را دیوانه پندارند را نابغه میپنداشت؟ چرا باور داشت دنیا را همانهایی تغییر میدهند که آن قدر دیوانهاند که فکر میکنند از پس این کار بر میآیند؟
#پیشنهاد_کتاب
#نوار
#کتاب_صوتی
http://hosseinnorouzi.com/blog/%D9%85...
در ادامه بخش هایی از کتاب را معرفی خواهم کرد:
استیو جابز نقل میکند: #جمله قدیمی از #وین_گرتزکی(بازیکن اسطورهای هاکی روی یخ) هست که من دوستش دارم: موقع هاکی ترجیح میدهم ببینم توپ کجا خواهد رفت و بر اساس آن حرکت هایم را تنظیم میکنم، به جای آنکه کورکورانه دنبال توپ حرکت کنم. ما هیمشه در اپل سعی میکنیم این کار را بکنیم. اما جادوی افشا شده از جابز در این لوح فشرده تنها به این عبارات و نکتهها کوچک خلاصه نمیشود. جایز در این کتاب از چگونگی تاسیس اپل با همکاری استیو وازنیاک و تولید اولین رایانه شخصیشان با عنوان اپل ۱ و ۲ را شرح میدهد و در ادامه درباره چرایی جداییش از اپل در سال ۱۹۸۵ سخن میگوید. چرایی تاسیس شرکت نکست کامپیوتر و ایجاد اولین مرورگر وب در جهان و در ادامه بازگشت دوباره جابز به اپلتا ماجرای ایجاد آی پد و فروشگاه آی تیونز و نیز خرید شرکت معروف پیکسار که انقلابی در تولید انیمیشنهای کامپیوتری ایجاد کرد. اما این همه ماجرا نیست! چرا جابز دیوانهها، سرکشها و دردسرسازان و کسانی که دنیا را جور دیگری میبینند و ممکن است بعضیها آنها را دیوانه پندارند را نابغه میپنداشت؟ چرا باور داشت دنیا را همانهایی تغییر میدهند که آن قدر دیوانهاند که فکر میکنند از پس این کار بر میآیند؟
#پیشنهاد_کتاب
#نوار
#کتاب_صوتی
http://hosseinnorouzi.com/blog/%D9%85...
February 20, 2017
Great supplementary book to the Walter Isaacson biography.
Pretty short, so doesn't get bogged down with too much details.
This book is from the perspective of co-worker / friend Jay Elliot and how he perceived Steve in his various roles in the business.
He highlights all the business decisions that he believes made Steve a great leader, and the best innovator.
The book does make Steve seem like this almost deity, where as in the biography it was clear that he was a big a-hole as well.
If you look over the punting of Steve, there are a bunch of valuable snippets on how to treat your employees, and the type of employees you should be looking for in the first place.
You cannot have people working for you that don't use or support your product.
Constantly rewarding for reaching milestones and hands-on constant review cycles.
Steve also believed in fairly flat organisational structure, and managed Apple like start-up till the end.
I would recommend reading the biography before this book. As this book might make things seem better than they actually were.
Pretty short, so doesn't get bogged down with too much details.
This book is from the perspective of co-worker / friend Jay Elliot and how he perceived Steve in his various roles in the business.
He highlights all the business decisions that he believes made Steve a great leader, and the best innovator.
The book does make Steve seem like this almost deity, where as in the biography it was clear that he was a big a-hole as well.
If you look over the punting of Steve, there are a bunch of valuable snippets on how to treat your employees, and the type of employees you should be looking for in the first place.
You cannot have people working for you that don't use or support your product.
Constantly rewarding for reaching milestones and hands-on constant review cycles.
Steve also believed in fairly flat organisational structure, and managed Apple like start-up till the end.
I would recommend reading the biography before this book. As this book might make things seem better than they actually were.
August 11, 2023
کتاب انسجام خوبی داشت و از نظر بیزینسی بیشتر از کتاب زندگینامه دوسش داشتم
October 20, 2011
It was like reading Sherlock Holmes. Steve Jobs the Sherlock Holmes of Silicon Valley. And of course Jay Elliot as Watson told the reader their adventures at Apple, a very close observation of the way Steve Jobs made the revolutionary devices.
Through the stories we can see what Steve's beliefs about how products should be and how he built the products and the team to make that kind of product delivered to customers. I think these are things we can learn from him.
Steve had detail observation of consumer experiences and he got an exquisite sense of art to solve the problem of creating phenomenal electronic devices. He was also a great negotiator and marketer. And these qualities are hardly imitated by anyone.
Overall the book told us that there is another way customer should use the products, there is another way to lead a company, there is another way to do things.. Think different!
Through the stories we can see what Steve's beliefs about how products should be and how he built the products and the team to make that kind of product delivered to customers. I think these are things we can learn from him.
Steve had detail observation of consumer experiences and he got an exquisite sense of art to solve the problem of creating phenomenal electronic devices. He was also a great negotiator and marketer. And these qualities are hardly imitated by anyone.
Overall the book told us that there is another way customer should use the products, there is another way to lead a company, there is another way to do things.. Think different!
May 15, 2015
تجربه اولین کتاب صوتی
April 8, 2018
As someone who is not (some years after this book was written) a major fan of Apple, mostly because I feel that they are grasping at straws as they find themselves sinking well below the innovation standard that other major players are bringing to the market. I do however think that this book brings some incredible insight to what it means to be an individual who has a passion to change the world in some way.
I thoroughly enjoyed the insights we get into the thinking of Steve Jobs. To see his why behind everything he did. Seeing the extent of his vision and that nothing would stop him from making it a reality.
I would highly recommend this book to anyone who is hungry for the knowledge of what it would take to leave a significant impact in any aspect of this world.
I thoroughly enjoyed the insights we get into the thinking of Steve Jobs. To see his why behind everything he did. Seeing the extent of his vision and that nothing would stop him from making it a reality.
I would highly recommend this book to anyone who is hungry for the knowledge of what it would take to leave a significant impact in any aspect of this world.
April 14, 2021
خیلی نامنظم بود. ولی خوندنش خالی از لطف نبود. یه تیکههاییش برام آموزنده بود، یه تیکههاییش الهامبخش.
ولی چون خیلی حس میکردم داره تبلیغ میکنه برای اپل یا حتی خود نویسنده داشت از خودش تعریف میکرد، حس خوبم رو هم یه خرده از بین میبرد.
ولی چون خیلی حس میکردم داره تبلیغ میکنه برای اپل یا حتی خود نویسنده داشت از خودش تعریف میکرد، حس خوبم رو هم یه خرده از بین میبرد.
July 19, 2020
Books walks through the journey of Jobs during early and later stages of Apple. The book however doesn't talk about leadership aspects in general. Must read if you are an admirer of Jobs and his vision in developing a product.
April 22, 2011
Insightful book. While it's written in a "Tenants of Steve Jobs" fashion, there's some good background/biographical info for those who are more interested in Steve and how he did things at Apple. That would be my only criticism of the book... it's kind of "in-between" a biographical recount of Steve's rule at Apple and a self help/tenants book so has some flaws doing both. Because it's not meant to be a straight biography, the story jumps around a bit so if you don't know a bit of the history of Apple and Steve you may get a little confused on timing but on the flip side it goes fairly deep into some situations that may be more than someone looking for Steve's tenants cares for.
All in all, I thought it was a good book and provided more insight into Apple and Steve's rule there than maybe any other. I'd also recommend reading "The Second Coming of Steve Jobs" as it is also fairly well written and informative but with more of an external view at Steve.
All in all, I thought it was a good book and provided more insight into Apple and Steve's rule there than maybe any other. I'd also recommend reading "The Second Coming of Steve Jobs" as it is also fairly well written and informative but with more of an external view at Steve.
December 6, 2011
An interesting biography of Steve Job's active adult life as co-founder and later CEO of Apple. I found the descriptions and anecdotes of Steve Job's leadership and management style interesting, but not compelling. Highly successful, highly innovative and inspirational (most of the time), Steve was definitely a genius in his field -- the un-disputed product czar of his lifetime as Jay Eliot puts it. Although I admire his achievements and have bought many of the products he pioneered from idea to reality, I'm not sure I would model his unique style in military leadership. The whole story left me wondering whether Apple will be able to carry on innovating as they have with the iMac, iPod, iPhone, iPad without their iconic leader. Time will tell whether Apple can remain a great company without the great Steve Jobs at the helm.
October 9, 2012
Al principio pensé que el libro sería más de liderazgo que de Steve Jobs, lo bueno es que esta bien balanceado.
Contiene bastantes anécdotas muy interesantes y las utiliza como ejemplo para darte "tips" de liderazgo.
Lo que no me gustó tanto es que el autor esta traumado con Steve Jobs, no deja de echarle flores en cada párrafo, llega hasta el punto en que al final del libro tiene una carta dirigida a Steve. Pero si ignoras un poco su adoración por el amo y semidios Steve puedes encontrar cosas muy buenas.
También tiene unos errores de fechas pero eso no afecta la enseñanza o la lectura
A fin de cuentas es un libro muy entretenido si te gusta o apasiona la tecnología y la cultura pop.
Contiene bastantes anécdotas muy interesantes y las utiliza como ejemplo para darte "tips" de liderazgo.
Lo que no me gustó tanto es que el autor esta traumado con Steve Jobs, no deja de echarle flores en cada párrafo, llega hasta el punto en que al final del libro tiene una carta dirigida a Steve. Pero si ignoras un poco su adoración por el amo y semidios Steve puedes encontrar cosas muy buenas.
También tiene unos errores de fechas pero eso no afecta la enseñanza o la lectura
A fin de cuentas es un libro muy entretenido si te gusta o apasiona la tecnología y la cultura pop.
September 17, 2014
How enthralling, captivating and inspirational this reading is; for it had delivered the realistic story behind a Steve Jobs we saw in real life. The way he lived, the way he struggled to gain recognition, and the way he could bring Apple become the most prominent IT company at the moment.
Jay Elliot has successfully illustrated another aspect of Steve, an aspect which hadn't been seen before until he disclosed it to readers. Steve Jobs has taught me one thing and one thing alone: No talented, exceptionally skillful and charismatic person is without flaws; but what's more important is that we have a strong commitment to persistently pursue what we desire and aspire to achieve.
Jay Elliot has successfully illustrated another aspect of Steve, an aspect which hadn't been seen before until he disclosed it to readers. Steve Jobs has taught me one thing and one thing alone: No talented, exceptionally skillful and charismatic person is without flaws; but what's more important is that we have a strong commitment to persistently pursue what we desire and aspire to achieve.
August 7, 2011
This retelling of Apple and specifically Steve Job from a close associate was very interesting and inspiring. It's a very current book including the introduction of the iPad. I would have like to see heard more about Steve's time with NeXT but I'm guessing the reason for the lack of detail is that Jay Elliot stayed at Apple when Steve founded NeXT and hence had little direct experience with Steve's role and times there.
March 16, 2013
I have finished this book after reading Steve jobs biography by about 4 months. this book contain valuable information about how did Steve jobs did things at Apple. it is not a biography of Steve jobs but it shows how did he manage Apple and how did he succeeded in building great teams. The best thing i loved about this book is how Steve jobs treated his employees and how he made them feel that Apple is their company and they must give the best for it so that it can change the world.
December 11, 2015
I always thought that autobiographies are the best way to understand a person, but this book actually taught me a third person perspective of working close to a person like Steve Jobs.
This book is not just Steve Jobs, this is a story of how Steve made his team and how they made him!
All Steve's fans must read this piece.
This book is not just Steve Jobs, this is a story of how Steve made his team and how they made him!
All Steve's fans must read this piece.
March 31, 2016
Es un buen libro, de lectura amena y con contenido interesante. No es una biografía de Steve sino un "manual" de gestión de equipos y técnicas de RRHH y liderazgo. Muy recomendable.
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This is a great book. It is easy to be read and its content is really interesting. We will not find here a Steve's biography. This is a Team Leader, leadreship and Human Resources guide. It is a must.
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This is a great book. It is easy to be read and its content is really interesting. We will not find here a Steve's biography. This is a Team Leader, leadreship and Human Resources guide. It is a must.
January 30, 2018
من انتظار داشتم که به صورت منسجم تر روش های مدیریتی و رهبری استیو جابز رو توضیح بده که خب متاسفانه خیلی از این شاخه به اون شاخه پریده بود. نکات جالبی رو بیان کرده بود و برای کسایی که علاقه مند به این تیپ کتابها باشن حتما جذابه. و صفحات پایانی کتاب، جایی که سخنرانی استیو رو در جشن فارغ التحصیلی دانشجویان نقل کرده بود؛ من رو خیلی تحت تاثیر قرار داد و بیشتر از قبل شیفته شخصیت محکم و خوش فکرش شدم.
May 22, 2011
Overall, worth reading (or listening to, as I did), but I expected more. Clearly, the author was close to Steve Jobs, but I would have liked more stories. He painted a less-than-complete picture of the iconic leader. The lessons were repetitive, and not particularly actionable.
March 9, 2012
اين كتاب نوشتهي معاون سابق استيو جابز در اپل است و با زباني ساده اصول مديريت و رهبري استيو جابز را بررسي ميكند. خوبي ماجرا اين است كه اليوت خودش در متن ماجرا بوده و در نتيجه به برخي نكات پشتپردهي جالب در مورد جابز و اپل اشاره ميكنه
September 8, 2015
کتاب خوبی بود، شناخت از روشهای آدمهای موفق همیشه برام جذاب بوده، با این که جابز رو میشناختم و خیلی از داستانهایی که تو کتاب گفته میشد رو میدونستم اما جزییات تصمیمگیریها و رفتارهای شخصی جابز برام جالب بود.
April 29, 2011
This is a really good book if you can filter out all of Jay's hero worship of Steve! Despite all of that, I found this book very enlightening.
May 18, 2024
Apple ব্র্যান্ড এর কথা বোধহয় সবাই জানি। এই Apple এর প্রতিষ্ঠাতা ও CEO, যার হাত ধরে কোম্পানিটা প্রবাদতুল্য জনপ্রিয়তা পেয়েছে সেই স্টিভ জবস কে নিয়ে লেখা বই। লিখেছেন তারই সাবেক সহকর্মী, এপলের সাবেক সিনিয়র ভাইস প্রেসিডেন্ট জেয় এলিয়ট। কর্মজীবনে স্টিভ জবসের সাথে অভিজ্ঞতা থেকেই লিখেছেন বইটা। আমি মূল পয়েন্টগুলো একটু করে বলছিঃ
যেকোন কাজের ক্ষেত্রে স্টিভ গুরুত্ব দিতেন তার একটা vision মনের মধ্যে তৈরী করাকে। যে ঠিক এরকম একটা প্রোডাক্ট আমি চাই এবং তাতে কোম ছাড় দিতেন না। প্রচন্ডভাবে বিশ্বাস করতেন নিজের আইডিয়াগুলোকে, এক্ষেত্রে কী চ্যালেঞ্জ/সমস্যা আছে সেটা নিয়ে দুশ্চিন্তা করতেন না। বলতে গেলে তিনি অবসেসড ছিলেন পণ্যের কোয়ালিটি নিয়ে৷ প্রোডাক্টকে পারফেক্ট বানানোর ক্ষেত্রে কোন ছাড় দিতেন না- প��রতিটা ছোট ছোট ব্যাপারে ডিটেইল্ড ইন্সট্রাকশন দিতেন। পণ্য হাতে নেয়া থেকে প্রোডাক্ট প্যাকেজিং কেমন হবে, কোন জিনিষটা কীভাবে সাজানো থাকবে, এমনকি তাদের রিটেইল স্টোরের টাইলসগুলো কেমন হবে এসব ব্যাপার নিয়েও তিনি চিন্তা করতেন। তার চিন্তা ছিল, তার প্রোডাক্টগুলো এমন হতে হবে যেন ব্যবহারকারী এর সাথে emotional attachment অনুভব করে৷ সবচেয়ে সেরা প্রোডাক্ট বানানোর ক্ষেত্রে তার মূল চিন্তাটা ছিল innovation ঘিরে, তার বিশ্বাস ছিল ভালো উদ্ভাবনী কাজগুলো আসলে group এ কাজের মাধ্যমেই হয়। একারণে চাইতেন সবচেয়ে সেরা ইঞ্জিনিয়ারদের নিয়ে টিম করতে। এরপর টিমের সবার মাঝে তার আইডিয়াটাকে শেয়ার করতেন। একটা উদাহরণ দেয়া যায়, আইফোন বানানোর সময় স্টিভ বললেন, এই প্রোডাক্টটাতে কোন বাটন থাকবে না, শুধু touchpad. কিন্তু তখনো এরকম কোন ফোন বাজারে ছিল না, অন্তত একটা বাটন থাকত-ই, তাই এপলের ইঞ্জিনিয়াররা চাইছিলেন একটা বাটন রাখা হোক। কিন্তু স্টিভ কোনভাবেই রাজি হন নি, স্রেফ জানিয়ে দেন বাটন থাকা যাবে না, চেষ্টা কর সমাধানের। লেখক এ-ও জানিয়েছেন, কোন কাজেই হাল ছাড়তেন না স্টিভ, যত প্রতিকূলতাই থাক সবসময় বিশ্বাস করতেন আইডিয়াগুলোকে।
বই থেকে পাওয়া কয়েকটা উক্তিঃ
1. Steve would set up a standard for himself and everyone around him of doing each task task the very best you can 'because you only get to do a limited number of things in your life.'
2. The more steve advanced, the simpler his products became.
3. For steve, success is in the details.
4. Each time, steve has been faced with challenges, he has managed to come up with extraordinary people.
5. He only wants to hire people whose work is able to stand up to his scrutiny and who don't feel threatened by pointed criticism acually aimed at making the end product THE BEST.
6. "I am proud of what we 'Don't do' as i am of what we do."- Steve
7. "There are those who look at things the way they are, and ask why... I dream of things that never were, and ask why not?” - Robert Francis Kennedy
সবাইকে পড়ার আমন্ত্রণ জানাচ্ছি...
যেকোন কাজের ক্ষেত্রে স্টিভ গুরুত্ব দিতেন তার একটা vision মনের মধ্যে তৈরী করাকে। যে ঠিক এরকম একটা প্রোডাক্ট আমি চাই এবং তাতে কোম ছাড় দিতেন না। প্রচন্ডভাবে বিশ্বাস করতেন নিজের আইডিয়াগুলোকে, এক্ষেত্রে কী চ্যালেঞ্জ/সমস্যা আছে সেটা নিয়ে দুশ্চিন্তা করতেন না। বলতে গেলে তিনি অবসেসড ছিলেন পণ্যের কোয়ালিটি নিয়ে৷ প্রোডাক্টকে পারফেক্ট বানানোর ক্ষেত্রে কোন ছাড় দিতেন না- প��রতিটা ছোট ছোট ব্যাপারে ডিটেইল্ড ইন্সট্রাকশন দিতেন। পণ্য হাতে নেয়া থেকে প্রোডাক্ট প্যাকেজিং কেমন হবে, কোন জিনিষটা কীভাবে সাজানো থাকবে, এমনকি তাদের রিটেইল স্টোরের টাইলসগুলো কেমন হবে এসব ব্যাপার নিয়েও তিনি চিন্তা করতেন। তার চিন্তা ছিল, তার প্রোডাক্টগুলো এমন হতে হবে যেন ব্যবহারকারী এর সাথে emotional attachment অনুভব করে৷ সবচেয়ে সেরা প্রোডাক্ট বানানোর ক্ষেত্রে তার মূল চিন্তাটা ছিল innovation ঘিরে, তার বিশ্বাস ছিল ভালো উদ্ভাবনী কাজগুলো আসলে group এ কাজের মাধ্যমেই হয়। একারণে চাইতেন সবচেয়ে সেরা ইঞ্জিনিয়ারদের নিয়ে টিম করতে। এরপর টিমের সবার মাঝে তার আইডিয়াটাকে শেয়ার করতেন। একটা উদাহরণ দেয়া যায়, আইফোন বানানোর সময় স্টিভ বললেন, এই প্রোডাক্টটাতে কোন বাটন থাকবে না, শুধু touchpad. কিন্তু তখনো এরকম কোন ফোন বাজারে ছিল না, অন্তত একটা বাটন থাকত-ই, তাই এপলের ইঞ্জিনিয়াররা চাইছিলেন একটা বাটন রাখা হোক। কিন্তু স্টিভ কোনভাবেই রাজি হন নি, স্রেফ জানিয়ে দেন বাটন থাকা যাবে না, চেষ্টা কর সমাধানের। লেখক এ-ও জানিয়েছেন, কোন কাজেই হাল ছাড়তেন না স্টিভ, যত প্রতিকূলতাই থাক সবসময় বিশ্বাস করতেন আইডিয়াগুলোকে।
বই থেকে পাওয়া কয়েকটা উক্তিঃ
1. Steve would set up a standard for himself and everyone around him of doing each task task the very best you can 'because you only get to do a limited number of things in your life.'
2. The more steve advanced, the simpler his products became.
3. For steve, success is in the details.
4. Each time, steve has been faced with challenges, he has managed to come up with extraordinary people.
5. He only wants to hire people whose work is able to stand up to his scrutiny and who don't feel threatened by pointed criticism acually aimed at making the end product THE BEST.
6. "I am proud of what we 'Don't do' as i am of what we do."- Steve
7. "There are those who look at things the way they are, and ask why... I dream of things that never were, and ask why not?” - Robert Francis Kennedy
সবাইকে পড়ার আমন্ত্রণ জানাচ্ছি...
November 26, 2019
Jay Elliot should stick to business and stop writing. This is one of the worst biographies I've ever read. There is no denying that Jobs changed the way we communicate, and I know he has been revered for his leadership abilities. I was looking for something that would lend more to this, but also explain a bit more about his personality.
Jobs was both revered and hated. He was a self-described Buddhist who was insanely rich, but kept stores of watches and expensive gifts for people who 'pleased' him. Yet he never really openly supported charities and spoke out against philanthropy. I don't understand him any better after reading this book, so the Jobs enigma continues for me.
It's a fascinating story to look at the history of Apple and to learn about all the ups and downs they faced. I was most interested in learning more about business and leadership practices from this book. I also expected more information about Jobs specifically. Elliot writes a lot about corporate culture and how Apple developed, but there was very little about Jobs himself other than how he pressured his staff or how he praised them. If I had to describe this book in one word, I'd likely say 'empty'. There is no great value to it.
There are some great anecdotes in this book, but I am not a fan of Elliot's writing style. I don't understand why he included references to his own life. The fan-boying was very annoying. When friends write books about their idols, it never seems to end well. Perhaps I'll have better luck with Walter Isaacson's biography on Steve Jobs, which is highly rated and seems to draw from more interviews and personal encounters with Jobs that are not viewed through the lens of friendship.
Jobs was both revered and hated. He was a self-described Buddhist who was insanely rich, but kept stores of watches and expensive gifts for people who 'pleased' him. Yet he never really openly supported charities and spoke out against philanthropy. I don't understand him any better after reading this book, so the Jobs enigma continues for me.
It's a fascinating story to look at the history of Apple and to learn about all the ups and downs they faced. I was most interested in learning more about business and leadership practices from this book. I also expected more information about Jobs specifically. Elliot writes a lot about corporate culture and how Apple developed, but there was very little about Jobs himself other than how he pressured his staff or how he praised them. If I had to describe this book in one word, I'd likely say 'empty'. There is no great value to it.
There are some great anecdotes in this book, but I am not a fan of Elliot's writing style. I don't understand why he included references to his own life. The fan-boying was very annoying. When friends write books about their idols, it never seems to end well. Perhaps I'll have better luck with Walter Isaacson's biography on Steve Jobs, which is highly rated and seems to draw from more interviews and personal encounters with Jobs that are not viewed through the lens of friendship.
March 22, 2018
Скажу честно, ничего эдакого от книги даже и не ожидала, так как сегодня только ленивый не повышает свою репутацию и зарабатывает тысячу-другую на популярности Стива Джобса. Собственно и была права. После прочтения прекраснейшей биографии Стива Джобса авторства Уолтера Айзексона, данное повествование было для меня не информативным, пустым. Автор напичкал книгу хаотичными случаями из жизни Джобса, которые неподкованному читателю будут весьма сложно выстроить в какую-то понятную хронологическую систему. Все эти факты автор безуспешно попытался за уши притянуть к какой-то стратегии лидерства, якобы разработанной Джобсом. При этом он даже не заметил, как факты из жизни противоречат положениям его так называемой стратегии. Один из примеров: автор со знанием дела говорит о необходимости поощрения инновационных идей сотрудника, даже если они бредовые. Однако же при этом говорит, что у Стива все сотрудник делились на гениев и идиотов. Предложи бредовую идею и загремишь в лагерь идиотов навечно с перспективой «на выход с вещами». Так что, все это, пардон, чушь несусветная, поскольку Стив Джобс был человеком харизмы, эмоций и интуиции, с врожденным чувством прекрасного. И это ни в какие уроки и стратегии не выстроишь. Так что чуть меньше половины книги дочитывала по диагонали и на автомате, надоело выискивать там уроки, коих там и не предполагалось. Уж лучше бы автор просто рассказал про свое сотрудничество с Джобсом, было бы интересней.
August 16, 2020
This might be one of the first autobiographies I’ve ever read. And I think that it did impact me on a level that I didn’t expect it could. Firstly, being ignorant of the field of physical science and technology, it provided me with some motivation to spend time to understand how technology works and such. It was a very interesting read about the world of business, since I know nothing of that too. It really educated me on how to do business like Steve Jobs, how to create the most perfect products amidst times of stress and upcoming deadlines, to focus on what is truly important - getting something you approve of up the table because that’s what will truly stick. I truly had newfound respect for Steve Jobs, despite him already being up on my pedestal for the amazing creations he has given our era. I loved the way he did business, he truly has a spectacular knack for dealing with people, even if he pushed them to their limits I was very touched when his subordinates always chose to follow this leader. Despite all the obstacles he faced (losing his friends, getting his company stolen from him) I loved the fact that he remained headstrong, literally building another company (although not as powerful as Apple), and continued to relay his knowledge and expertise into doing what he loved.
October 16, 2019
Un "Mac-enthusiast" della prima ora come me non poteva mancare questo libro. Ma, entusiasmi a parte, non ho più l'età per appassionarmi comunque e sempre a qualsiasi cosa che abbia la mela mordicchiata impressa. Come per questo volume, che racconta buona parte della storia di Apple vista da Jay Elliot, braccio destro fin dai tempi dell'Apple II. Nelle intenzioni, questo dovrebbe essere un manuale di iLedership, cioè di come Steve Jobs intenda il concetto di gestione aziendale. E ci riesce anche ad esserlo, ma purtroppo solo a tratti. In alcuni passaggi si avverte, forte, il senso di spottone pro-Apple, non so, ad onor del vero, fino a che punto intenzionale. Ripetizione e ridondanze, ed un modo di scrivere "all'americana" al punto di essere disarmante per piattezza e mancanza di originalità. Tutto sommato, però, è una lettura piacevole, che ripercorre un po' quanto raccontato nel film "I pirati della Silicon Valley" (la storia degli inizi di Apple e Microsoft), anche se inevitabilmente troppo di parte. Ciò che in realtà emerge da queste 238 pagine è che il modello Apple non è realmente ripetibile: perché Steve Jobs è Steve Jobs. Punto.
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