Political,technological,market,cost and competitive changes have driven many businesses to expand operations globally creating an explosion in the growth rate of international businesses. Firms operating across borders must also deal with the following forces in foreign and domestic environments: - competitive - distributive - economic - socioeconomic - financial - legal - physical - political - sociocultural The relationship of the forces in foreign and domestic environments forms the basis of Ball & McCulloch s International Business model.
whoaaa, gak kerasa melahap buku ini juga. yah emang gak ada niatan dan gak terlintas sedikitpun dalam hati buat ngabisin, tapi apadaya materi mid-test ada disitu semua -____-
buat isinya sendiri okesih, tapi dalam beberapa chapter terdapat informasi yang sedikit berbelit-belit dan gak to the point .
I'm currently reading this book for my international business class...it's full of information...that's why I gave it 2 stars...but it's full of information that I really don't care about...can't wait til sunday when this class is over!!
A surprising number of typos for a 12th edition...I found several in every chapter, as well as various formatting errors. This book was full of buzzwords and trendiness, without a lot of substance.