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The Public Relations Handbook
The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession. The Public Relations Handbook combines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses, public and non-profit organizations including the AA, Airbus, BT, Northamptonshire County Council, Cuprinol and Action for Children. The Fourth Edition
- GenresBusiness
504 pages, Paperback
First published January 1, 2001
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Displaying 1 - 2 of 2 reviews
November 23, 2012
This review is for the fourth (2011) edition.
At last, an introduction into PR theory and practice, but written in plain English!
Unless you are studying for a degree or post grad qualification in public relations, you will have no idea how hard it is to find theoretical text written in a way that is easy to understand. And these are supposed to be PR academics? What branch of PR did they work in?! I sometimes have to wonder if these dusty old tomes are published in archaic and over complicated language just to make them sound more important than they really are.
Alison Theaker's book is like finding an oasis in the middle of the desert. Clear and comprehensive it explains in reader friendly text the concepts, theories and history of public relations. Yes, there are lots of references to other works, but this is by no means unusual. If you've actually read any other author's PR related research paper, journel or seminal report you will see their works littered with references to other authors as well. The difference is that Theaker's book provides just enough liquid refreshment to help you digest another mouthful of dry academic biscuit.
At last, an introduction into PR theory and practice, but written in plain English!
Unless you are studying for a degree or post grad qualification in public relations, you will have no idea how hard it is to find theoretical text written in a way that is easy to understand. And these are supposed to be PR academics? What branch of PR did they work in?! I sometimes have to wonder if these dusty old tomes are published in archaic and over complicated language just to make them sound more important than they really are.
Alison Theaker's book is like finding an oasis in the middle of the desert. Clear and comprehensive it explains in reader friendly text the concepts, theories and history of public relations. Yes, there are lots of references to other works, but this is by no means unusual. If you've actually read any other author's PR related research paper, journel or seminal report you will see their works littered with references to other authors as well. The difference is that Theaker's book provides just enough liquid refreshment to help you digest another mouthful of dry academic biscuit.
September 26, 2012
Great PR book for those who are studying it
Displaying 1 - 2 of 2 reviews