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Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding
Learn how to create an authentic and consistent brand strategy by focusing on the values of your company. This book breaks this process into three steps focused on brand identity, setting intentions and implementing the resulting strategy.
To consistently appeal to consumers, a brand needs to implement a strong strategy that delivers a memorable experience. There are two other essential stages of this process, and the companies who skip over these risk seeming out of touch and inauthentic. In Brand Strategy in Three Steps , branding coach Jay Mandel takes readers through an innovative and efficient three-step approach to brand strategy centered on identity, intention and implementation.
Brand Strategy in Three Steps highlights the importance of communicating value to consumers through meaningful interactions. Jay Mandel walks readers through the best branding strategies for new companies and established ones looking to revamp their approach, providing thoughtful exercises to help readers map a living brand document. The book helps readers through the three essential steps of brand identifying their core values as a company, determining how this relates to the product or service and tying these together when rolling out the strategy. Readers will gain the practical insight necessary to launch a successful, purposeful brand strategy and go-to-market plan.
To consistently appeal to consumers, a brand needs to implement a strong strategy that delivers a memorable experience. There are two other essential stages of this process, and the companies who skip over these risk seeming out of touch and inauthentic. In Brand Strategy in Three Steps , branding coach Jay Mandel takes readers through an innovative and efficient three-step approach to brand strategy centered on identity, intention and implementation.
Brand Strategy in Three Steps highlights the importance of communicating value to consumers through meaningful interactions. Jay Mandel walks readers through the best branding strategies for new companies and established ones looking to revamp their approach, providing thoughtful exercises to help readers map a living brand document. The book helps readers through the three essential steps of brand identifying their core values as a company, determining how this relates to the product or service and tying these together when rolling out the strategy. Readers will gain the practical insight necessary to launch a successful, purposeful brand strategy and go-to-market plan.
256 pages, Paperback
Published June 27, 2023
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July 11, 2023
Today there is a lot of talk about purpose in work, how can I take my values and insert them into what I do and where I work? How can I work for an organization where they share the same values as me.
Jay has written a book about values in marketing, how can you first and foremost understand your values and then how can you make sure your business and brand reflect the values you want it to reflect. Jay provides practical exercises in the book so you can work through the journey to value-based marketing as you read the book.
Jay has written a book about values in marketing, how can you first and foremost understand your values and then how can you make sure your business and brand reflect the values you want it to reflect. Jay provides practical exercises in the book so you can work through the journey to value-based marketing as you read the book.
Displaying 1 of 1 review