Small Business Management: Launching and Growing Entrepreneurial Ventures

by Justin G. Longenecker, Carlos W. Moore, J. William Petty

Backed by a loyal following, SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 14e, continues to lead the market. With its comprehensive approach, precedent-setting coverage, innovative tools, real-world emphasis, and superior package, SBM remains an unparalleled resource for shaping future generations of small business owners and entrepreneurs. An excellent resource for small business management, entrepreneurship, and hybrid courses (especially with our custom options), SBM combines fundamentals of business management with an emphasis on teaching aspiring business owners not only how to start a business but also how to manage, grow, and harvest one--the full business cycle. Featuring an integrated learning system, SBM continues to place emphasis on the business plan, offering many ways to assign it. Through mini cases, comprehensive cases, text exercises, and online activities, students are put in the role of decision maker to sharpen their understanding of chapter concepts. SBM also captures the excitement of small business with multimedia tools such as "Small Business School" video cases, online case analysis, and the Small Business Resource Center's robust collection of relevant articles. It's no wonder that SBM is the book that students retain long after the course is over.

Genres: Business, Textbooks

744 pages, Hardcover

First published January 1, 1999

About the author

Justin Gooderl Longenecker

Reviews

[Jensownzoo · Rating 4 out of 5]

I thought that this was a really good, well-put-together textbook for an introduction to small business.

[Jesse VanDeWalker · Rating 4 out of 5]

A solid reference tool for writing business plans.

[Teri Temme · Rating 5 out of 5]

Great reference source for all things small business. Readable textbook.

[Kim · Rating 5 out of 5]

While this book wasn't aligned 100% with freelancing (which is why I took this course), it was still a great resource to learn about all of the components of starting a small business.

[Laura Weigand · Rating 5 out of 5]

Kept my interest, which is huge for a textbook.