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Pocket Webmaster: The Ultimate, Must-Have, Quick Reference Guide for Anyone Who Manages a Website

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The Pocket Webmaster is the collected strategy, smart ideas, organized approach and simple, easy-to-understand explanations that every website manager needs at their fingertips – whether you are an entrepreneur, or managing a web team, a nonprofit board member, or small business owner.

This operations-level guide covers what no other guide does : how to establish , manage and protect your digital empire's most valuable assets. Whether you are setting up your first online presence, or you’ve inherited somebody else’s problem.
Inside you'll Web developer, programmer and designer, Holly Valero has over 25 years of experience in all phases of website creation, maintenance, server administration, and troubleshooting. She has built hundreds of websites and assisted countless individuals who were wrestling with corrupted passwords, lost domain names, mystery hosting, anti-social social media, hacked websites, funky code, and broken images.

40 pages, Paperback

Published June 19, 2022

About the author

Holly Valero

10 books4 followers
Born in Miami, Florida in the early 1960's, Holly Valero grew up on a 100-acre farm in rural Pennsylvania, where the family gardened, farmed, and raised a variety of chickens, barn cats and sheep through the 1970s.

She spent several years as the night shift DJ at WTTC Radio, a 500-watt AM/FM station with an audience largely comprised of dairy cattle, playing standards from the 1940s-50's, country music, and – oddly – polka.

Radio took her to Concord, New Hampshire, where she became involved in early community efforts to establish legal protections for gay and lesbian rights. It was there she began writing a regular series for a statewide gay and lesbian community newspaper.

A move to Portland, Maine and a change in careers (marketing, publishing, and the newspaper industry) led her eventually to the World Wide Web where she established her own web and graphic design business in 2000, called HollyWorks, and more recently, the digital publishing company Boilerplate Books.

In 2023, she created a children's series called Mouse and Elephant Books, featuring Mouse and Elephant – lifelong friends sharing discoveries and adventures in a rural neighborhood similar to her childhood Pennsylvania farm setting.

Mouse and Elephant is about friendship, sustainability, and happiness.

Holly is a writer, illustrator, designer, programmer and publisher living in Southern Maine with her partner, Janet McKenney.

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