Public Relations: The Profession and the Practice

by Dan Lattimore, Otis Baskin, Suzette Heiman

Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.

432 pages, Paperback

First published January 1, 1982

Reviews

[Rachel · Rating 3 out of 5]

wow this book was so corporate. i feel like i need to buy a new pair of pants just from reading it

[Thanh Loan · Rating 4 out of 5]

good