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Routledge Applied Linguistics
Intercultural Communication: An advanced resource book
Intercultural The accompanying website to this book can be found at
- GenresLinguisticsCommunication
256 pages, Paperback
First published June 24, 2004
3 people are currently reading
30 people want to read
About the author
Adrian Holliday
23 books2 followersAdrian began his career as a teacher of English, History, Economics and Sociology at North Romford Comprehensive School in London, where, in 1972, he wrote a course in sociology. He then went to Iran in 1973 as a teacher of English at the British Council Centre in Tehran, and then managed a small British Council curriculum unit in Ahwaz and designed technical English programmes for oil company technicians and engineers.
After his masters degree at Lancaster University, between 1980 and 85 he was instrumental in setting up the English for Special Purposes Centre at Damascus University. This is now the successful Higher Languages Institute.
Between 1985 and 90 he was involved in a national university curriculum project in Egypt. Located at the Centre for Developing English Language Teaching (CDELT), Ain Shams University, this took in 18 universities across the country. This project provided the experience of the global politics of English and the ethnographic material which informed his PhD thesis at Lancaster University in 1990.
While at Canterbury Christ Church University, between 2002 and 2017 he was the Head of The Graduate School, where he provided academic management for research degrees across the University. In the late 1990s he was involved in regulating and accrediting British English language teaching qualifications across the university and private sectors. As Chair of the British Association of TESOL Qualifying Institutions, he was instrumental in setting up the then British Institute of English Language Teaching.
Throughout his career, with a clear trajectory from his undergraduate days as a student of sociology, he has been developing his thinking and writing around the relationship between the individual, culture and social structures. His long-standing relationship with Iran and the Middle East more generally has provided him with an acute awareness of the global politics which surround these relationships, and of the profound lack of Western understanding of non-Western realities despite the massive proliferation of global information and communication.
After his masters degree at Lancaster University, between 1980 and 85 he was instrumental in setting up the English for Special Purposes Centre at Damascus University. This is now the successful Higher Languages Institute.
Between 1985 and 90 he was involved in a national university curriculum project in Egypt. Located at the Centre for Developing English Language Teaching (CDELT), Ain Shams University, this took in 18 universities across the country. This project provided the experience of the global politics of English and the ethnographic material which informed his PhD thesis at Lancaster University in 1990.
While at Canterbury Christ Church University, between 2002 and 2017 he was the Head of The Graduate School, where he provided academic management for research degrees across the University. In the late 1990s he was involved in regulating and accrediting British English language teaching qualifications across the university and private sectors. As Chair of the British Association of TESOL Qualifying Institutions, he was instrumental in setting up the then British Institute of English Language Teaching.
Throughout his career, with a clear trajectory from his undergraduate days as a student of sociology, he has been developing his thinking and writing around the relationship between the individual, culture and social structures. His long-standing relationship with Iran and the Middle East more generally has provided him with an acute awareness of the global politics which surround these relationships, and of the profound lack of Western understanding of non-Western realities despite the massive proliferation of global information and communication.
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Displaying 1 - 3 of 3 reviews
November 20, 2014
Interesting and well-written, but the way it's set out with all the activities and tasks for students is pretty annoying. Throughout my years of education I've seen many books formatted this way and not once has any class I've been a part of used them in the ways the authors apparently intended. Does anyone, ever? Also, being a textbook, it's way more expensive than you'd expect, and if it hadn't been required for one of my classes I'd never have bought it at that price.
November 7, 2024
Thought-provoking and challenging. Still a very useful guide to avoiding essentialism and stereotyping in inter-cultural exchanges and exploring intra-cultural diversity.
January 5, 2013
Considering what it is, I find this really good. Depending on your knowledge, I think this can be eye-opening in terms of intercultural communication, and it most importantly brings a lot of perspective to standard Hofstede cultural learning.
There are also a variety of thinkers and theories presented, which just makes it a good introductory book, while at the same time bringing various ideas that makes it a hybrid book in terms of "entertainment" and pure studying of knowledge. I quite appreciate having worked with this.
There are also a variety of thinkers and theories presented, which just makes it a good introductory book, while at the same time bringing various ideas that makes it a hybrid book in terms of "entertainment" and pure studying of knowledge. I quite appreciate having worked with this.
Displaying 1 - 3 of 3 reviews