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The A to Z Store: The Richest Man on Earth
The A to Z Richest Man on Earth
Although counter intuitive to believe that something as simple as an internal press release and a six-page memo can be considered primary among the keys to A to Z Store success, it's true.
A to Z Store is focused like a laser on customers. Instead of starting with an idea for a product and trying to convince executives that customers will "love the idea," A to Z Store works from the perspective of the customer to come up with ideas that will legitimately generate value.
For example, Prime service was created because it was understood within A to Z Store that customers wanted to buy quality products for less money, and customers wanted to receive products as fast as possible. Prime appeared to be a solution that would meet both of these customer needs.
An internal press release was written centered around the existing problem (high costs, slow deliveries), why current solutions had failed to correct the problem, and how the new product (Prime) would blow away all existing solutions. I have read the original press release for Prime and Prime Now and I can attest that the actual programs achieved the goals as outlined in each press release.
At a high-level, the press release follows this
Name the product in a way the reader (i.e. your target customers) will understand. Describe the market for the product is and what benefit they get. One sentence only underneath the title. Give a summary of the product and the benefit. Assume the reader will not read anything else so this paragraph is critical. If you struggle writing the summary, step back and reevaluate the idea.Problem: Describe the problem your product solves. Be clear. Describe how your product solves the problem. Be enthusiastic!Quote from A quote from a spokesperson in your company. For "A to Z Store customers want same-day deliveries. We created Prime and Prime Now to provide our customers with deliveries in as little as two hours,"How to Get Describe how easy it is for customers to get started using the service.Customer Provide a quote from a hypothetical customer that describes how they experienced the benefit. For "I was amazed that I could order protein bars and pre-workout supplements and receive them the same day," Grab This BOOK For Deep Learning
Although counter intuitive to believe that something as simple as an internal press release and a six-page memo can be considered primary among the keys to A to Z Store success, it's true.
A to Z Store is focused like a laser on customers. Instead of starting with an idea for a product and trying to convince executives that customers will "love the idea," A to Z Store works from the perspective of the customer to come up with ideas that will legitimately generate value.
For example, Prime service was created because it was understood within A to Z Store that customers wanted to buy quality products for less money, and customers wanted to receive products as fast as possible. Prime appeared to be a solution that would meet both of these customer needs.
An internal press release was written centered around the existing problem (high costs, slow deliveries), why current solutions had failed to correct the problem, and how the new product (Prime) would blow away all existing solutions. I have read the original press release for Prime and Prime Now and I can attest that the actual programs achieved the goals as outlined in each press release.
At a high-level, the press release follows this
Name the product in a way the reader (i.e. your target customers) will understand. Describe the market for the product is and what benefit they get. One sentence only underneath the title. Give a summary of the product and the benefit. Assume the reader will not read anything else so this paragraph is critical. If you struggle writing the summary, step back and reevaluate the idea.Problem: Describe the problem your product solves. Be clear. Describe how your product solves the problem. Be enthusiastic!Quote from A quote from a spokesperson in your company. For "A to Z Store customers want same-day deliveries. We created Prime and Prime Now to provide our customers with deliveries in as little as two hours,"How to Get Describe how easy it is for customers to get started using the service.Customer Provide a quote from a hypothetical customer that describes how they experienced the benefit. For "I was amazed that I could order protein bars and pre-workout supplements and receive them the same day," Grab This BOOK For Deep Learning
177 pages, Kindle Edition
Published July 22, 2022
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