In today's difficult economic environment a company must embrace thought-provoking, concept-driven graphic design in order to stand out from its competitors. Three Guys & a Bookcase endeavours to explain how one company uses the visual language of graphic design to do just that. Red&Grey Design is a multidisciplinary design company founded in January 2003 by National College of Art and Design Graduates, Bob Gray, Richard Weld-Moore and Keith McGuinness.
The book examines their history and work, considers their influences and describes the processes involved in creating contemporary commercial design work, which now forms such a ubiquitous backdrop to all our lives. The book also showcases a selection of their work for clients including the Dublin International Film Festival, the National College of Art and Design and The Bingham Cup 2008.