Juhani Pallasma makes a case for rethinking the world colonised by the image industry that mass produce commodified and passivating image which "imagines on our behalf" and seem to threaten our capacities of imagination.
In his book, Pallasma takes us through his thought process starting from the role of image in the contemporary world, to architectural imagery and its mediating and structuring role in human experience and conciousness.
It is heavily referenced with wide variety of art and artists, such as movies, paintings, sculptures, poetry, prose, and philosophy. Among them, Gaston Bachelard, Michelangelo Antonioni, Tarkovsky, and Ezra Pound are frequently quoted and referenced. It calls on these references to great arts in other forms to make a case for Architecture.
One of the more interesting reference early on is of Victor Hugo's Hunchback of Notredame passage "This Will Kill That". Pallasma provided a continuation of the notion that the printing press will kill Architecture (capital A), in which he suggest further ephemeral quality is ascribed to contemporary architecture through the fast and easy quality of images in media and social media today. And how irreconcilable and illogical it is for architecture to posses that quality.
It is a plea to the return of architecture whose role is not in servitude to 'the hegemony of the image'. It is a plea to architecture that welcomes the human body, not just please its retina. It is a plea for architecture that is less instrumentalized and aesthetisized, and more humanised.
"I wish to suggest that architecture does not merely arise from rationalisations of the building task, mere aesthetic aspirations or the desire for recognition and fame. Architecture also arises from the deepest of existential encounters and concerns. The task of architecture is not to beautify life, but to reinforce and reveal its existential essence, beauty and enigma"
Overall this is an inspiring and elightening read for me.