Smashing Logo Design: The Art of Creating Visual Identities

by Gareth Hardy

The ultimate guide to Logo Design from the world's most popular resource for web designers and developers Web designers and developers now find themselves tasked with designing not only a client's Web site, but also their logo and brand identity. By adding Logo Design to your portfolio, you also add brand skills and unique content. This unparalleled guide dives into the topic of design theory and tells you everything you need to know in order to build remarkable logo. No matter your level of experience, Smashing Magazine covers techniques and best practices in understandable way. You'll look behind the scenes at the art of creating identities. From theory to instruction to inspiration, this must-have book addresses the challenges and rewards of creating a logo that adheres to specific rules of successful design. Encompassing everything about the art of creating identities, this is the only book you need to get started designing today.

Genres: Design, Nonfiction

304 pages, Paperback

First published April 20, 2011

Reviews

[Michelle Carrell · Rating 5 out of 5]

Very helpful! Full of insight and great recommendations for furthering one's design education. There are excellent examples and quotes not only from industry professionals but also soon to be Grads. I absolutely loved the step-by-step instructions and easy to understand terminology. If anything was was unclear the author made sure to explain and expand on the topic until it was crystal clear. My copy is officially highlighted and sticky-noted within an inch of its life.

[Dimi · Rating 2 out of 5]

Why must all logo design books have the exact same content that you can find in any cursory google search? Subtitling this book "The Art of Creating Visual Identities" was a very bold move for the super bland content that one can find inside.

[Fenriz Angelo · Rating 5 out of 5]

Pretty useful, should be read by every student interested in creating brand identities.