The Power of Corporate Communication

by Paul A. Argenti, Janis Forman

Strategies for clear communication in today's muddled corporate environment

Corporate communication involves much more than just motivating employees and dispensing good PR. It represents a tool to be leveraged--and a process to be mastered. The Power of Corporate Communication shows managers and executives how to communicate effectively with fellow employees from the mailroom to the boardroom, and even between organizations and across industries. Fully accessible and refreshingly nonacademic, it creates an easy-to-follow map of the world of corporate communication, with workplace-tested approaches for addressing common challenges. Written by two leaders in today's corporate communication field--Paul Argenti is the author of 1994's groundbreaking Corporate Communication--The Power of Corporate Communication is replete with careful analyses and real-world examples and case studies from leading organizations including Sony, Coca-Cola, and GE.

Genres: Business

304 pages, Hardcover

First published June 7, 2002

About the author

Professor Paul Argenti has taught management and corporate communication at the Harvard Business School, Columbia Business School, and since 1981 as a faculty member at Dartmouth’s Tuck School of Business. He has also taught as a visiting professor at the International University of Japan, the Helsinki School of Economics, Erasmus University in the Netherlands, London Business School, Università della Svizzera Italiana and Singapore Management University. He currently serves as Faculty Director for Tuck’s Leadership and Strategic Impact Program, and Tuck’s executive program for Novartis.

Paul Argenti’s most recent book (co-authored with Courtney Barnes) is entitled Digital Strategies for Powerful Corporate Communication, published by McGraw-Hill. His other books include: Strategic Corporate Communication, published by McGraw-Hill, The Power of Corporate Communication (co-authored with UCLA’s Janis Forman), published by McGraw-Hill, and The Fast Forward MBA Pocket Reference (second edition), released through Wiley. He also published a fifth edition of his textbook for McGraw-Hill/Irwin in 2008 entitled Corporate Communication. Professor Argenti has written and edited numerous articles for academic publications and practitioner journals such as Harvard Business Review, California Management Review, and Sloan Management Review.

Paul Argenti is a Fulbright Scholar and a winner of the Pathfinder Award in 2007 from the Institute for Public Relations for the excellence of his research over a long career. He serves on the Board of Trustees for the Arthur W. Page Society and the Institute for Public Relations. Finally, he has consulted and run training programs for hundreds of companies including General Electric, Shell, Sony, Novartis, and Goldman Sachs.

Reviews

[Sampada Wagde · Rating 3 out of 5]

A comprehensive reference material for anyone trying to understand the nuances of corporate communications, this book with its anecdotes and stories about communication successes and failures about various corporate establishments is an appealing read aa well.

[Wendy · Rating 2 out of 5]

This one has been on my reading list for years. So it's interesting to read a biz book 20 years old with case studies that come across as very dated. Some examples stand the test of time but others are almost laughable when you think of the PR crises in the past two decades like BP oil spill in the Gulf and Goldman Sachs demise, to name a few.

I read this as part of my professional certification renewal. There are much better, current books on my list but once it's on my list I. Am. COMMITTED. So I had to get it read.

Would I recommend it? Yeah. 15 years ago. Now the proliferation and infiltration of technology in the communications profession have completely changed the playing field.