Despite that this book Beyond Beef, The Rise And Fall Of The Cattle Culture by Jeremy Rifkin was first published in 1992 (Dutton), I found that the writing is timeless. I never was much of a red meat eater but in the past year cut out dairy and went to a plant-based diet for health reasons. (My partner and I were thinking of becoming vegan for several years because of compassion for the animals. I found the change amazing. I actually never realized that I could feel so good.)
This book never mentions the word “vegan,” but it does mention people dying from the diseases of affluence – through the diets of the rich which are laden with animal products.
After reading the book — which is filled with many “aha” moments — I began to understand why beef is so central to U.S. culture. It begins by putting the cow in a spiritual context beginning several thousand years before the traditional birth of Christ with the cow worshipping peoples (often forming cattle cults) in ancient Egypt.
The book is non-fiction and rather academic, however it is worth reading to understand the central role that the agriculture industry plays in our lives. In particular, the English were known to be big consumers of beef. However, the expense of beef was a class issue. Beef was a delicacy among the lower classes. In particular, women and children of the lower classes were known never to eat beef but to be relegated to what was called the “white meats” – meaning dairy.
So “the other white meat” was originally dairy. This acknowledgement that dairy is an animal product came centuries before the vegan movement (which advocates for people no to use any products that come from animals) which is very big in England among other counties. The vegan movement is growing in the U.S. but is lagging behind other nations.
Eventually, England went on to use the United States as its grazing ground for cattle. Eventually the U.S. ranchers were able to own their own land and become the imperialists. (They learned their lessons well from the predecessors.) The book discusses the treatment of the land, the Native American people who originally lived on the land and the animals (the bison in particular) – as well as the treatment of the cattle. In fact, a parallel can be drawn between how the cattle, environment, the other animals, and people are treated.
In many ways, the book is not for the faint at heart. Even as a practicing vegan, I was often shocked. At one point, when reading the details of what is in the cattle feed, I remarked that it is little wonder that the consumption of meat and dairy causes so much disease.
Beyond Beef refers to the battle of man against nature several times – from the Spanish bull fighters to the struggle of man against the whale in the classic Moby Dick.
Now we are nearing the final days of that struggle – given the facts of climate change. It is clear that humans are losing. The planet may still be here, but humans may not be – unless we change.
And change is possible.