The Discourse of Commercialization: A Multi-Perspectived Analysis

by Jonathan Crichton

The last thirty years have seen the world transformed according to market models of competition and consumption. These changes have had profound consequences across the professions in areas as diverse as education, healthcare and social services. The Discourse of Commercialization examines what it means for professionals oriented towards service provision to work within this environment.

Drawing on a multi-perspectived study of English Language Teaching colleges, the book explores how teaching practices are permeated and challenged by a 'discourse of commercialization' through which market priorities become normative in teachers' professional lives. For anyone who wants to understand and address issues raised by the commercialization of professional practice with a particular focus on education, The Discourse of Commercialization provides an analysis that can inform organizational practice and change.

232 pages, Hardcover

First published January 15, 2011

About the author

I'm an academic with an interest in how language shapes people's lives in often profound but usually unnoticed ways. My background is in philosophy and linguistics. I lecture in applied linguistics and my research aims to enhance understanding of how language matters to professions and organisations.

There's more information at http://www.unisanet.unisa.edu.au/staf...?

Name=Jonathan.Crichton