Jump to ratings and reviews
Rate this book

Corporate Identity: Making Business Strategy Visible Through Design

Rate this book
Positing that as competing products become increasingly similar it is essential for a company to establish a strong corporate identity, this reference relates just how to develop identity, and hence, market share

224 pages, Hardcover

First published January 1, 1990

3 people are currently reading
108 people want to read

About the author

Wally Olins

22 books12 followers

Ratings & Reviews

What do you think?
Rate this book

Friends & Following

Create a free account to discover what your friends think of this book!

Community Reviews

5 stars
10 (35%)
4 stars
10 (35%)
3 stars
6 (21%)
2 stars
2 (7%)
1 star
0 (0%)
No one has reviewed this book yet.

Can't find what you're looking for?

Get help and learn more about the design.