The Product Manager's Handbook 4/E

by GORCHELS

The essential guide to seamless product management for today's fluid, unpredictable business world

Long considered the most useful and insightful guide of its kind, The Product Manager's Handbook , now in its 4th edition,  gives you the edge in today's challenging business landscape. It features expanded coverage of product development processes, intelligence-gathering techniques, leadership and business competencies and life-cycle management.
This indispensable resource for those managing non-software offerings (capital goods, consumer products, medical equipment, services, etc.) provides tools to help product managers get started. And it can help experienced product managers by reminding them about the basics.

The Product Manager's Handbook shows you how to integrate your organization's disparate segments into a cooperative, results-focused unit that produces satisfying products―from initial design through the post-purchase experience. If your job is to create and commercialize products, it provides the information you need to:
For those who manage existing lines, this guide provides:
Clear, easy-to-read charts show you how to manage each crucial step from conception to completion, and practical checklists help you evaluate progress at every stage. Interviews with seasoned product management consultants and organizational managers as well as top-performing product managers provide you with dynamic, proven strategies for addressing potential problems in marketing, production, cross-cultural communication, and more.

The Product Manager's Handbook examines current market-leading companies, the latest research findings, and evolving customer perceptions to provide you with the tools you need to design, produce, and market winning products―and beat the competition at every turn.

Genres: Business, Nonfiction, Management

400 pages, Hardcover

First published October 28, 1995

Reviews

[Aneesh · Rating 4 out of 5]

Good for someone who is starting their career in Product Management. It's also a refresher and reminder of what Product Management is all about.

[Tuan · Rating 4 out of 5]

I found the middle chapters especially helpful in giving ideas on how to improve our processes and thinking framework when approaching product development. Of course, product management across different industries and product types would be different and not necessarily everything is relevant to a single company's requirement. Having said that, it tried its best in referencing different industries, from manufacturing to financial services, and I appreciated that.

[Nix · Rating 3 out of 5]

A good overview, although I don't think it quite lives up to the hype. If you don't know anything about product management, this is a great place to start. If you're an experienced PM, you probably won't get too much practical knowledge out of reading this. Software PMs are better off reading Dyer's 'Essentials' book, as it's at least got some usable templates etc (also, its a lot shorter!)

[Ari · Rating 4 out of 5]

It took forever and was very redundant to b-school and life. That said, they call it the bible for a reason. It's a good compendium of resources and a way of thinking about doing business. If you want to be conversant in product management, read this book.

[Lori Grant · Rating 5 out of 5]

A must-read book on product management for knowledge workers and entrepreneurs.

[Gary Hsia]

閱讀此書的朋友建議您至少做過PM相關的工作喔

[Adam Goodman · Rating 3 out of 5]

This is a good basic guide to product management.