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For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations
It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive--and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency (5WPR), For Immediate Release , Ronn Torossian reveals how public relations can do just that--while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world (Google).
For Immediate Release will show you how
Frame the debate and control the conversation Use new and old media in tandem to find your audiences and create highly personal, relevant impressions tailored for them Promote the interests of your brand or business; deter or potentially stop what is not in your interest Build on great press, and avoid or minimize bad press Ensure the first thing people see about your business or brand during an Internet search is exactly what you want them to see Handle a crisis in the most effective and efficient manner
See the positive difference effective PR makes through compelling case studies--Louis Vuitton, Fubu, BP, Toyota, Philip Stein, Zappos, and interviews with experts including Dr. Keith Ablow, political strategists Frank Luntz, Roger Stone and Hank Sheinkopf, and many others--and your own business.
For Immediate Release will show you how
Frame the debate and control the conversation Use new and old media in tandem to find your audiences and create highly personal, relevant impressions tailored for them Promote the interests of your brand or business; deter or potentially stop what is not in your interest Build on great press, and avoid or minimize bad press Ensure the first thing people see about your business or brand during an Internet search is exactly what you want them to see Handle a crisis in the most effective and efficient manner
See the positive difference effective PR makes through compelling case studies--Louis Vuitton, Fubu, BP, Toyota, Philip Stein, Zappos, and interviews with experts including Dr. Keith Ablow, political strategists Frank Luntz, Roger Stone and Hank Sheinkopf, and many others--and your own business.
- GenresNonfictionBusiness
288 pages, Hardcover
First published October 18, 2011
9 people are currently reading
162 people want to read
About the author
Ronn Torossian
4 books2 followersRonn Torossian is the Founder, President and CEO of New York-based 5W Public Relations (5WPR), a top 25 US PR Agency with more than 100 employees. The firm was honored as 2013 PR Firm of the Year by The American Business Awards, has been named to the Inc. 500 List and is recognized as one of the most successful companies in the public relations industry.
Torossian is known for his resourceful, results-focused approach as well as his close relationships with members of the media, influencers, decision makers, politicians and celebrities. Under his leadership, the firm has become one of the fastest growing agencies in the industry, with work that spans global interests, corporate entities, high-profile individuals, regional businesses, government agencies and academic institutions, managing both routine public relations matters and extremely sensitive issues. Clients he has handled include prestigious brands such as Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, the Government of Israel and others.
Named 2013 Public Relations Executive of the Year by The American Business Awards, Torossian has also been recognized as a semi-finalist for Ernst & Young's Entrepreneur of the Year and named to the "40 Under 40" lists of both PR Week and Advertising Age.
The country's most influential media including CNN, Fox News, CNBC, The Wall Street Journal and Forbes among others, frequently feature Ronn's commentary and opinion on reputation management issues. His book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations" was released in 2011 and is available at bookstores nationwide. He is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and serves as a board member of numerous non-profit organizations.
Ronn Torossian was born and raised in New York City and resides with his family on Manhattan's Upper West Side.
Torossian is known for his resourceful, results-focused approach as well as his close relationships with members of the media, influencers, decision makers, politicians and celebrities. Under his leadership, the firm has become one of the fastest growing agencies in the industry, with work that spans global interests, corporate entities, high-profile individuals, regional businesses, government agencies and academic institutions, managing both routine public relations matters and extremely sensitive issues. Clients he has handled include prestigious brands such as Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, the Government of Israel and others.
Named 2013 Public Relations Executive of the Year by The American Business Awards, Torossian has also been recognized as a semi-finalist for Ernst & Young's Entrepreneur of the Year and named to the "40 Under 40" lists of both PR Week and Advertising Age.
The country's most influential media including CNN, Fox News, CNBC, The Wall Street Journal and Forbes among others, frequently feature Ronn's commentary and opinion on reputation management issues. His book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations" was released in 2011 and is available at bookstores nationwide. He is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and serves as a board member of numerous non-profit organizations.
Ronn Torossian was born and raised in New York City and resides with his family on Manhattan's Upper West Side.
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Displaying 1 - 5 of 5 reviews
January 11, 2014
"For Immediate Release" is a must read for any communications professional or student interested in a veritable "how to" for power play PR. Ronn Torrosian, one of the most dynamic public relations gurus in America, brings home the brass tacks of direct communicative sense that made him a New York legend.
Torossian had a knack for taking the complex and breaking it down to the simplest, most usable form. As as PR and media professional myself, I've already made this book required reading for or account executives and authors.
Torossian had a knack for taking the complex and breaking it down to the simplest, most usable form. As as PR and media professional myself, I've already made this book required reading for or account executives and authors.
July 29, 2012
This is a business book focused on the Public Relations industry; an industry that considers anything in a book as old news. Wait…this is old news in the new world order, driven by social media, by the time information is on the TV news it is old news; making anything in print positively ancient. Ronn Torossian is a veteran of the PR industry and the founder and CEO of 5WPR one of the more aggressive agencies in the PR marketplace.
What does all of this mean for a book review? Well you have to consider the environment Ronn is writing about prior to making a judgment about the book he has written. This book is not a “how to”, as in after reading this book you could perform the PR function and expect to be competitive. This is a book to understand what goes into PR and if you have a significant role in a major corporation, are “Public Figure” or “Brand” then this will help you to understand what a PR agency can do for you; from shaping your imaging to helping you through a crisis. Is this book for everybody? No.
I am a regular reader of Ronn’s blog so when he published this book, I looked forward to the opportunity to obtain a copy and read it. Ronn is good at what he does and that is Public Relations. My conclusion on this book, if you are in the market for a PR agency read the book. If you are not sure if you should be in the market for a PR agency read the book. If you are neither then don’t read the book.
What does all of this mean for a book review? Well you have to consider the environment Ronn is writing about prior to making a judgment about the book he has written. This book is not a “how to”, as in after reading this book you could perform the PR function and expect to be competitive. This is a book to understand what goes into PR and if you have a significant role in a major corporation, are “Public Figure” or “Brand” then this will help you to understand what a PR agency can do for you; from shaping your imaging to helping you through a crisis. Is this book for everybody? No.
I am a regular reader of Ronn’s blog so when he published this book, I looked forward to the opportunity to obtain a copy and read it. Ronn is good at what he does and that is Public Relations. My conclusion on this book, if you are in the market for a PR agency read the book. If you are not sure if you should be in the market for a PR agency read the book. If you are neither then don’t read the book.
July 28, 2015
A must read for any aspiring PR professional. The book features advice, as well as examples of real-life situations. The author shares lessons he's learned, tips he's picked up on, and situations he's faced himself. Although some chapters have one too many examples, he ties it all up at the end of the chapter to share what you should have gotten from it all.
July 30, 2014
Great PR Book for any aspiring or current Public Relations Professionals - the book can be previewed on Barnes and Nole - Ronn Torossian PR book
August 29, 2012
An easy and entertaining read with sme thought-provoking ideas for the PR pro, but very US-only orientated wth virtually no "overseas" experiences.
Displaying 1 - 5 of 5 reviews