What's in a Brand Name?

by Mathew Wharmby James Whiting

Have you ever wondered how a famous household brand got its name? The authors of this book have - and so they researched the names of over 250 well known brands to satisfy their - and hopefully your - curiosity. From Asda and Aldi to Zanussi and Zara, we look at names that have been in or on shops either for many years or since only recent times.

Paperback

Published September 4, 2020