Arabic For Designers

by Mourad Boutros

A primer of over 200 illustrations that shows how to work with Arabic as a design tool.

Genres: Design

224 pages, Hardcover

First published March 1, 2006

Reviews

[Lukasz · Rating 4 out of 5]

For a Westerner, the most important lesson from this book is that Arabic visual communication is super complicated and it takes years of study, and a lot of sensitivity, just to begin understanding basic things.
There are a lot of great calligraphy and brand transformation examples to feast eyes. On the other side, this edition precedes the boom of digital media, I'll surely look for an update.
I expected a little more, but that's probably not possible in one book. Still, a good one to read and return to.

[Liz · Rating 3 out of 5]

Fascinating to learn about the rules of Arabic calligraphy/typography and amusing to see examples of misuses & faux pas when Western corps incorporate Arabic in advertising campaigns for the Middle East. (Coca-Cola, Nike, etc).

[Quds · Rating 4 out of 5]

Great book for Arabic designers.. very inspiring and help to understand more the Arabic typefaces and how we can combine them.. Arabic calligraphy is very flexible and beautiful. with both talent and knowledge designers can create the smartest and most creative designs.

[Paul Hunt · Rating 1 out of 5]

Misguided Arabic typeface design.

[عبدالله · Rating 4 out of 5]

من اجمل الكتب لعشاق التصميم والحرف العربي (معاً وليس كل واحد على حدة) وعلى الرغم من أن الكتاب كما يبدو موجه للمصممين الناطقين بغير العربية غالباً .. إلا انه يعطي أفكاراً ويكشف جوانب جمالية في الخط العربي لدى الآخر لم نكن نتوقعها .. وبالتالي فهو مفيد للعاملين في الحقل الإعلاني عند توجههم للآخر تحديداً

عائلة بطرس في الإمارات معروفة إذ أن كل من الأشقاء الثلاث (أو الأربع) له بصمته الخاصة في المشهد الإعلاني الإماراتي بدءاص من وكالة منتجات أدوبي وحتى التسويق لطيران الإمارات