MikesBikes Intro

by O.C. Ferrell

Mike's Bikes Intro is a simulation suited for courses in strategy or where knowledge of other functions is warranted. This simulation can be used two ways, via a CD or through the Internet. This dynamic simulation allows students to make decisions regarding different functions like strategy, marketing, operations management, accounting, finance, product development, team dynamics, and economics.

CD-ROM

First published July 13, 2005

About the author

Dr. O.C. Ferrell is the James T. Pursell, Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures at Auburn University. He has served on the faculty at Belmont University, the University of New Mexico, University of Wyoming, Colorado State University, University of Memphis, Texas A&M University, University of Michigan, Illinois State University, and Southern Illinois University.