Retail Analytics: The Secret Weapon

by Emmett Cox

The inside scoop on boosting sales through spot-on analytics Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Each chapter covers a different focus of the retail environment, from retail basics and organization structures to common retail database designs. Packed with case studies and examples, this book insightfully reveals how you can begin using your business data as a strategic advantage. Analytics is the wave of the future. Put your data to strategic use with the proven guidance found in Retail Analytics .

Genres: Business, Nonfiction

176 pages, Hardcover

First published September 13, 2011

Reviews

[Xavier Places · Rating 2 out of 5]

Interesting book which demonstrate the importance of the analytics in retail. However, I would recommend it more for retail beginners, as it does not provide a lot of new information and it does not go into a lot of detail of each topic (for example when it covers the Apparel industry). For the beginners, it can be useful as it introduces a lot of retail basic concepts (store types, pricing, loyalty...), and how they are related to the analytics.

[Gustavo Jaime-Muñoz · Rating 5 out of 5]

great introduction for retail slang and global perspective

[Alvaro · Rating 3 out of 5]

A very good base to understand the retail analytics language and protocols.

[Bhaskara Reddy.Crg]

good book to analytics in retail domain