Google AdWords For Dummies, 3rd Edition

by Howie Jacobson, Kristie McDonald

The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated! Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices. With this handy reference by your side, you'll discover the best way to make a Google AdWords campaign to work for you !

Genres: Business, Technology, Reference

432 pages, Paperback

First published January 1, 2007

Reviews

[Jenny · Rating 3 out of 5]

This was very basic at times and I found the author's humor a bit annoying. Despite this, "Google AdWors For Dummies" gave me a introduction into the subject and told me what I needed to hear. So, 3 stars all in all.

[Muhammad Qamar Shafiq · Rating 5 out of 5]

A detailed book about Google AdWords. A lot of optimization ways possible, some of them are discussed.
A copy of this book is available for free on my blog.
Google Adwords FOR dummies by Howie Jacobson

[Mark · Rating 4 out of 5]

This book was great in explaining the difference between Direct Marketing (of which AdWords is) and traditional marketing. Basically they tell you to throw out everything you thought you knew about "Brand" Marketing and start from scratch with direct Marketing.

I think everyone reading this book is familiar with the old adage "I know I'm wasting half of my advertising budget, I just don't know which half". This book, along with the AdWords platform solves that problem.

If you can play fantasy baseball you can run an AdWords account.

I really liked the example on page 20 that walks you through all the numbers and acronyms with a real world example. I guess the only down side was the free $25 Adwords gift would only work with new accounts.

[Robert Saunders · Rating 4 out of 5]

Helpful for promoting my business online, and for making my business promoting online. Yes, that's what I menat to say. :-) Plus I keep in contact with the author.

[Mo · Rating 5 out of 5]

This was so well written... I have had a hard time with Adwords and Howie Jacobson, PhD did an amazing job with humor and great examples on how to make Adwords work for me!
Thanks Howie!

[Aaron Slack · Rating 4 out of 5]

A very detailed look at a complicated subject. Four stars instead of five because the organization seemed a bit confusing.

[Ben Donahower · Rating 4 out of 5]

Good AdWords overview.

[Robert · Rating 3 out of 5]

Will get you started.

[Glenn Schmelzle · Rating 3 out of 5]

An alright primer on PPC.