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Choosing Greatness: An Evidence-Based Approach to Achieving Exceptional Outcomes

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Do you yearn to achieve more? To make more? To do more? You are not alone. We are all drawn to the irresistible sensation of accomplishing great things and succeeding mightily. Yet despite our best efforts, ultimate success and joy can seem so elusive. Why? All too often we are running on autopilot, repeating past behaviors, and achieving the same results.

In Choosing Greatness , Christina Curtis combines her decades of practical experience in business psychology and her conversations with some of the greatest leaders of our generation—Richard Branson, CEO of the Virgin Group; Javier Rodriguez, CEO of DaVita Inc.; Jonathan Johnson, CEO of Overstock.com; Teena Piccione, executive at Google; Lara Merriken, founder of LÄRABAR®; and more—to teach you how to unlock the full potential of the greatest change agent your own mind.

In the space between instinct and outcome, between reflex and reflection, between ordinary and extraordinary, lies choice. This optimistic, fast-paced book provides clear, easy direction on how to live more consciously in that space so you can push your brain to operate with peak efficiency and precision.

If you’re a leader, entrepreneur, executive, or anyone who wants to squeeze more time, money, and joy from every day, Choosing Greatness is a must-have book that's brimming with tools and strategies!

256 pages, Hardcover

Published May 2, 2023

13 people are currently reading
73 people want to read

About the author

Christina Curtis

3 books1 follower

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5 stars
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Displaying 1 - 20 of 20 reviews
Profile Image for Courtnee Turner.
Author 13 books225 followers
April 16, 2023
Choosing Greatness is a book by Christina Curtis. After an intense personal story that altered her thinking, Curtis leads her readers through common talking points each professional may address to perform better. The material covers an array of topics, like goal setting, time and energy management, and positive error framing. The author includes stories from highly successful people and points to make the reader think about current and past situations, tasks to help with future actions, and visual guides for clarification and reflection.
Christina Curtis opens her book with a powerful personal experience that will draw her readers into her story as she illustrates reaction and response. The author has written a well-organized book and compiled a list of key points. Curtis does a phenomenal job of relating to her readers! Reminding her readers that they have the power to choose their future, Curtis outlines the importance of growth. She encourages her readers to develop good habits and follow through with projects that offer the largest return for their time and energy. The author includes successful stories involving her clients and provides scientific facts and helpful advice from leaders in their fields. Curtis has explored the minds of leading professionals and includes their sage advice in the text. Readers can feel confident in following the advice she shares, as she has been an executive coach for over two decades. Choosing Greatness is a good selection for business leaders who wish to resharpen their skills and anyone who seeks a stronger professional focus.
Profile Image for Haisam Syyed.
194 reviews3 followers
July 2, 2023
Discover the path to achieving greatness in "Choosing Greatness." Author Christina Curtis, drawing upon her extensive experience in business psychology and insightful conversations with renowned leaders like Richard Branson, Javier Rodriguez, Jonathan Johnson, Teena Piccione, and Lara Merriken, presents a practical guide to unlocking the full potential of your own mind.

In this engaging book, Curtis highlights the common obstacles that hinder us from attaining ultimate success and joy. Often trapped in autopilot mode, we find ourselves repeating past behaviors and obtaining similar results. However, in the space between instinct and outcome lies choice—the key to unlocking extraordinary achievements. Curtis provides clear, actionable guidance on how to live consciously in this space, enabling your brain to operate at peak efficiency and precision.

Whether you're a leader, entrepreneur, executive, or simply seeking to maximize your time, wealth, and happiness, "Choosing Greatness" offers an indispensable toolbox of tools and strategies. It empowers you to make conscious choices, pushing the boundaries of what you can achieve in every aspect of life.

Embrace the power of choice and elevate your potential. Dive into "Choosing Greatness" and embark on a transformative journey towards living a more intentional, successful, and joy-filled existence.
Profile Image for Yolanda Gomez.
570 reviews9 followers
July 4, 2023
I loved this book; it is an outstanding and valuable resource that presents readers with a refreshing and evidence-based approach to achieving remarkable outcomes in life. This meticulously researched and thought-provoking book offers a distinct perspective on personal growth, success, and the significance of decision-making. Curtis seamlessly integrates scientific research and practical wisdom, combining evidence-based strategies with relatable anecdotes, providing readers with a comprehensive manual for making effective choices and achieving extraordinary results.
With a holistic approach that goes beyond time management and financial strategies, Choosing Greatness offers immense worth to individuals seeking improvement in various areas of their lives, including productivity, financial management, and overall well-being. The book presents practical and actionable methods and strategies, guided by a comprehensive framework that empowers leaders and entrepreneurs to maximize their potential each day. By incorporating exercises and reflection questions, readers are encouraged to apply the concepts directly to their own lives and businesses, resulting in enhanced effectiveness and personal growth.
Profile Image for Mariana.
653 reviews13 followers
July 4, 2023
Choosing Greatness: An Evidence-Based Approach to Achieving Exceptional Outcomes by Christina Curtis is a remarkable book that offers readers a practical roadmap to unlock their full potential and achieve extraordinary results. Curtis expertly blends evidence-based research from psychology, neuroscience, and personal development to provide invaluable insights and actionable strategies.

With a clear and concise writing style, she effectively communicates complex concepts, making them easily understandable and applicable. The book's excellent organization builds a logical progression, covering topics like goal setting, mindset, motivation, and resilience. Real-life examples and practical exercises enhance understanding and facilitate immediate application. Curtis' emphasis on active reader participation through self-reflection and introspection empowers individuals to set meaningful goals and navigate obstacles with resilience. Her genuine passion for personal development shines through, inspiring readers to embark on their own journey towards greatness.

In conclusion, Choosing Greatness is an informative and inspiring treasure trove of wisdom and practical tools, making it a must-read for those seeking personal growth and extraordinary achievements.
Profile Image for Maria Paula Castellanos Monroy.
805 reviews19 followers
June 30, 2023
Ana indispensable resource!

It is an indispensable resource.

Packed with an array of tools and strategies, "Choosing Greatness" is an indispensable resource for individuals, not limited to leaders or entrepreneurs, who desire to maximize their time and productivity.
In my opinion, this book holds immense value for those who wish to enhance various aspects of their lives, including productivity, financial management, and overall well-being.

This book provides practical and actionable methods and strategies to help readers achieve their life goals and also offers a comprehensive framework that empowers leaders and entrepreneurs to make the most of each day. One notable strength of this book lies in its holistic approach. Rather than focusing solely on time management or financial strategies, it encompasses a wider perspective. The inclusion of exercises and reflection questions enables readers to effectively apply the concepts to their own lives and businesses, enhancing their overall effectiveness.

This book deserves a total 5-star rating! I loved it.
Profile Image for Aparna Preethi.
Author 1 book56 followers
July 2, 2023
Choosing Greatness by Christina Curtis is an exceptional book that offers readers a refreshing and evidence-based approach to achieving remarkable outcomes in life. This well-researched and thought-provoking book presents a unique perspective on personal growth, success, and the power of decision-making. One of the greatest strengths of Choosing Greatness is Curtis's ability to seamlessly blend scientific research with practical wisdom. By combining evidence-based strategies with relatable anecdotes, she offers readers a comprehensive guide to making effective choices and achieving exceptional results. The author's expertise shines through as she navigates various topics, providing valuable insights backed by credible studies and expert opinions. Curtis explores a wide range of areas crucial to personal development, including goal setting, mindset, resilience, and the power of habits.
Profile Image for Susel.
555 reviews8 followers
July 4, 2023
As an entrepreneur, I am always looking for the best advice to achieve the higher level of success. "Choosing Greatness" is a remarkable masterpiece penned by the incredibly talented author, Christina Curtis, who shares her expertise and knowledge, based on her decades of practical experience in business psychology and the many conversations she has had with many of the most important businessman in the world.

Within the pages of this book, I discovered a treasure trove of pragmatic and effective methods, carefully curated by the author to propel us towards achieving our life's ambitions.

I love the fact that this book is not limited to just personal aspirations; the comprehensive framework provided here empowers leaders and entrepreneurs to seize every day and maximize their potential.

I highly recommend reading this amazing book!
Profile Image for Dani Savante.
804 reviews24 followers
July 4, 2023
Christina Curtis, the author of “Choosing Greatness: An Evidence-Based Approach to Achieving Exceptional Outcomes,” maintains that it is of the utmost importance to live life in a much more conscious way and thus encourage our brain to function with efficiency and precision.
This is a very dynamic book, quick and easy to read, but it contributes great things based on concrete knowledge and real experiences. It is aimed at leaders, entrepreneurs, and all kinds of restless people who seek to improve every day and make the most of their possibilities.
I have read it carefully and it has fascinated me, then I have returned to its pages to consult again parts that I found very useful and interesting.
I highly recommend reading it, from its cover to its last page, every sentence is interesting and must be analysed.

Profile Image for CarlitasFox.
1,473 reviews28 followers
July 4, 2023
Interesting, must read
“Choosing greatness” by Christina Curtis is a concise and simple guide that will enlighten readers to get what they want and need in life, especially at work.
It delves into the importance of becoming a good and optimist leader following certain strategies mentioned here. Christina expresses not only her experience in the business field but also other leaders’ experiences. It’s a nurturing read since there are simple strategies to help leaders boost their personalities. By having a retrospective and prospective outlook, people will be able to achieve great things in business.
In a nutshell, it’s a simple, well-explained and developed book with valuable information to apply. Anyone who reads it, will find something new to use or think about. In fact, after reading it, I learned more about how to form a good leader in different fields. It’s a must read!
Profile Image for Chico's Mom.
961 reviews9 followers
July 4, 2023
Greatness is never achieved in a vacuum


Choosing Greatness: An Evidence-Based Approach to Achieving Exceptional Outcomes is an empowering and practical guide on how to empower yourself with steering yourself in a direction that will bring you the best outcomes in life. It offers valuable insights for self-improvement. If you understand and try to implement these approaches, it will surely provide positive transformation in your life. The idea of achieving greatness is what we all aspire to do and this book helps us get there. One of my takeaways from this book is the empowerment of positive outcomes and taking negative outcomes and looking at it in a positive viewpoint. It’s all a matter of perception, which greatly affects our reality. It’s a definite read for those who want to have better relationships, may it be social or business ones!
Profile Image for Saya Jacaranda.
755 reviews11 followers
July 5, 2023
Efficiency and precision

“Choosing Greatness: An Evidence-Based Approach to Achieving Exceptional Outcomes” by Christina Curtis is just amazing, really. It’s just an enrichment for anyone. You would think this is designated for people that are leaders, entrepreneurs or executives. But no. This is an enrichment for anyone wanting to get more joy, money and time out of their day to day. You will learn how to live more consciously and make the right choices to bring you forward. Efficiency and precision are two of the most important bullet points. It really becomes evident that this book is written by people that have achieved great things in their lives and that speak from experience. That’s what I loved the most about it. It��s not just some dry, theoretical guide full of hard facts. No. This is actually based on real life.
Profile Image for Conscientious.
484 reviews10 followers
July 5, 2023
Choosing Greatness by Christina Curtis is a powerhouse of a read that teaches to achieve more and bring in more success. The author with her years of experience and expertise and having the fortune to converse with some of the greatest minds in business has complied this guide that equip the readers that is much needed to excel and prosper in business. The guide is divided into 4 parts, that contains chapters dealing with crucial topics such as choosing focus, mastery and so on. I found this read to be resourceful and knowledge-based with facts that can help any individual both personally and professionally in the long run. There are reflection questions and exercises included that is a great way to analyse concepts better and learning ability. It is a must have in present times as opportunities as easily grasped can be lost too. I highly recommend it.
Profile Image for S Tyty.
1,276 reviews29 followers
June 30, 2023
Loaded with tools and strategies, Choosing Greatness is a must-have for anyone, not only leaders or entrepreneurs, who would like to squeeze more time into their lives and work.
I consider this book a valuable resource for those seeking to enhance their productivity, financial management, and overall well-being.

Authored by Curtis, this book presents a comprehensive framework and practical strategies to help leaders and entrepreneurs extract the most out of each day.

One of the strengths of this book is its emphasis on a holistic approach. Rather than focusing solely on time management or financial strategies. The inclusion of exercises and reflection questions help readers apply the concepts to their own lives and businesses effectively.
Profile Image for Evelyn.
1,268 reviews27 followers
July 1, 2023
This book, in my opinion, reflects a typical emotion that many individuals go through. People are naturally driven to aim for greatness by the desire to accomplish more, make more.
I like the way in which the author acknowledges the universal yearning for success and fulfillment.
It's crucial to note the notion of operating automatically and repeating earlier actions. It implies that in spite of our goals, we frequently fall into habits that impede our advancement and it’s imperative to recognize them in order to avoid them as soon as possible.
Among other reasons, I loved this title because it emphasizes the importance of self-awareness, intentional action, and the willingness to open people’s mind.
Profile Image for ZebraDebra .
391 reviews6 followers
July 4, 2023
“Choosing Greatness” by Christina Curtis is an invaluable book containing guidance on how to create incredibly successful and exceptional outcomes in all walks of life. The advice on how to manage one’s energies is especially useful for me. It is a fascinating read all the way through and combines successful giants’ life stories with deeply applicable insights and strategies, as well as the author’s own personal experiences.

This is definitely a book that I will refer to many times in the future. As the author states, “growth is a lifelong experience” and that is why her inspirational work is meant as a companion for one’s whole life. I would gladly give this book way more than five stars.
Profile Image for Almiria.
751 reviews10 followers
July 4, 2023
“Choosing Greatness” by Christina Curtis is a life-changing book that consists of four main parts which end with a section for “deepening the work.” These useful sections are again divided into three main parts with the headings “key takeaways,” “exploratory questions” and “tasks.” I find these guidelines incredibly practical and consolidating. One of my favorite key takeaways is that it is better not to eliminate self-doubt but rather to channel it into more profound focus and preparation. The book is a great gift for anyone seeking to create greater success in their life and is definitely one that you will want to read and live by yourself. Definitely worthy of a solid five stars.
Profile Image for Liz.
1,389 reviews32 followers
July 5, 2023
Christina Curtis is the author of "Choosing Greatness: An Evidence-Based Approach to Achieving Exceptional Outcomes", which is a motivational book, where the author teaches us how to unlock the full potential of the greatest agent of change, our own mind. It also provides clear and simple instructions on how to live more consciously.
It is incredible what we can achieve with our mind, having positive thoughts and the desire to change are the two most important factors we need to achieve extraordinary things.
Reading this book was super light; the author's choice of some words and explanations makes the reader enjoy each page read. Certainly, I highly recommend it.
Profile Image for Brenda.
1,348 reviews25 followers
July 6, 2023
Author Christina Curtis wrote a very captivating guide that I think will resonate with anyone trying to achieve success and fulfilment. This book has a very interesting part when Curtis shares her experience and conversation with great leaders. The book mentions how being autopilot doesn't help to let loose our potential. She mentions how crucial conscious living and making intentional choices can maximize our power.

I found this book to be really absorbing, I think the approach Curtis made in Choosing Greatness feels really simple, and relatable and made me want to keep turning pages. This fast-paced read has valuable tools and strategies to find balance while succeeding.
Profile Image for T.J.
114 reviews1 follower
February 9, 2024
The type of book that is gifted to you after your company overpaid the author to rally the troops (while plugging their podcast and said book) at their annual sales kickoff conference.

Fully aware I’m “Choosing Violence” with this review rather than “greatness.”
97 reviews1 follower
November 19, 2024
I read this book because I work for Neiman Marcus and our VP of HR is featured in it. It’s an easy read and does have some good leadership tips in it. The people she “interviews” each have about 3 quotes in their chapter which is a little annoying, but overall I did like it.
This entire review has been hidden because of spoilers.
Displaying 1 - 20 of 20 reviews

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