I’ve heard this comment so many times from students who have joined my programs with varying degrees of experience running ads for clients.
New ad managers, after their existing client asked if they could also run some ads for them, now feel like they have jumped into the deep end of the pool wearing concrete shoes.
“Sure. How hard can it be?” they think…
And they soon
it’s not as easy as loading a pretty picture and a couple of sentences for the copythere’s a world of setting up to do with Domains, Business Managers and Aggregated events (to name a few)they feel like flipping a coin when it comes to selecting the right campaign objectives$10/day ad spend will not likely bring a $5,000 sale every daytheir client wasn’t ready for adsOr they’ve been running ads for years
having purchased another Facebook Ad program (or three), they’re still feeling there are a lot of gaps in their process and systems that they’re trying to figure out on their ownthey’re still charging only $700 per month for their services, even though they have made their clients A LOT of moneyI totally get it.
I was that new Ad Manager and I remember the first time I looked at the ‘back end’ of Facebook and thought I was staring at some NASA launch sequence.
Houston, we have a problem…
I was that experienced Ad Manager who had spent thousands on various Facebook Ad Programs - looking for that secret sauce that would finally kick the imposter syndrome to the curb so that I felt confident running ads for clients (and could increase my prices).
If you’re reading this, you found me.
And I’m so grateful to be part of your journey, whether you’re an aspiring, new or experienced ad manager.
For me and many of my students, like Cassandra who is now making in one month what she used to make in one year, running Facebook ads for clients is life changing.
But it takes more than just knowing how to install a pixel and launch a campaign.
This is why I've created this book, to help you avoid the mistakes that every ad manager makes, work with the RIGHT clients and make consistent 5-figure months.