Contagious

by Jonah Berger

Unknown Binding

Published March 14, 2013

About the author

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior.

Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work.

Reviews

[Ian Harrison · Rating 4 out of 5]

A thought provoking look at the elements that make something worth talking about. The final chapter was particularly helpful in bringing together the main ideas in the book.