The Creativity Advantage

by James C. Kaufman

Creativity is usually seen as a good thing, but why? The Creativity Advantage first offers an overview of creativity studies with an emphasis on the little-discussed benefits of being creative. These include how creativity can lead to self-insight, help people heal, forge connections with others, inspire drive, and enable people to leave behind a meaningful legacy. Written in an engaging style and illustrated with interesting anecdotal material, this book offers a new perspective on creativity scholarship that can serve as an introduction to the field for newcomers or as a way to encourage new avenues for research.

216 pages, Paperback

Published June 29, 2023

Reviews

[Dana P. Rowe]

James C. Kaufman's "The Creativity Advantage" is an enlightening read. Striking a balance between academic insights and engaging anecdotes, Kaufman showcases creativity's profound role in our daily lives. Instead of asking the reader to focus solely on grand moments, he encourages us to shine a light on the subtle, everyday instances where creativity acts as a balm, especially during tumultuous times like the pandemic. If you've ever been curious about how creativity influences and enriches our lives, both in grand and understated ways, give this a read. An engaging, inspiring, well-rounded exploration worth your time!

[Peter]

The best overview of creativity research (and so what we know about creativity) that I’ve come across. It will be my go-to recommendation for people who want to get past the fictions most thought leaders pedal.