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Joyful Selling: A Better Way to Yes for Heart-Centered Coaches

Do you host sales calls your clients remember for the rest of their lives?

Traditional sales methods don't work for heart-centered coaches, leaving you feeling drained and out of integrity. If you got into coaching to help people, traditional selling feels like the opposite.

It's no wonder so many life coaches struggle to sell their services.

Joyful Selling is a wildly joyful integration of sales knowledge from a woman who left a lucrative real estate agency in Southern California to join the Peace Corps. After coming home to raise millions of dollars for nonprofits, then observing hundreds of life coaches in training, Michelle Rockwood synthesized these vastly different experiences into a sales methodology that will light you up from the inside.


Stop trying to sell yourself and start showing up as yourself with the energizing practice—and results—of Joyful Selling.

184 pages, Kindle Edition

Published March 7, 2023

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5 stars
21 (55%)
4 stars
12 (31%)
3 stars
3 (7%)
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2 (5%)
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Displaying 1 - 8 of 8 reviews
Profile Image for Paulina M Leon.
1 review
March 26, 2023
This was surprisingly a good read. It's an easy read with lots of stories and the message is a useful lesson, or a reminder for some, on how to sell better. The author is targeting life & wellness coaches in particular, but I think this is relevant for anyone who sells their services - any type of consulting really. I will not spoil the details, but the bottom line is that it's well worth the $10 and a couple of hours of yoru time!
3 reviews
April 11, 2023
A winning strategy for winning sales

There are plenty of ways to make sales so why don’t we spend more time on the strategies which affirm ourselves and clients and elevated the many hours we devote to those endeavors?

As a long time sales person I found myself reading this book and remembering that sales is life and life should be fun. Highly recommend this read!
Profile Image for Píaras Cíonnaoíth.
Author 151 books219 followers
June 28, 2023
Achieve meaningful success without compromising your integrity...

Michelle Rockwood's "Joyful Selling" is a true game-changer in the coaching industry, uniquely blending practical strategies with an innate understanding of the heart-centered coaching world. She seamlessly weaves together her diverse background, having transitioned from a lucrative real estate agency to joining the Peace Corps and subsequently raising millions of dollars for nonprofits. Drawing from these experiences, Rockwood has distilled her knowledge into a comprehensive sales methodology that will ignite a vibrant sense of joy within you. An essential resource that every coach should have in their toolkit, the book offers a fresh perspective on sales, emphasizing the importance of integrity and joy in the process. Her expertise and genuine passion shine through on every page, inspiring coaches to embrace a transformative approach that brings fulfillment and success. Highly recommended.
Profile Image for Aneley Sánchez.
988 reviews29 followers
June 30, 2023
Interesting.

Joyful Selling: A Better Way to Yes for Heart-Centered Coaches is a book written by Michelle Rockwood in which the author shares her own experiences ranging from being a successful real estate agent to giving it all up to join the Peace Corps. She proposes a new paradigm of sales processes.
I liked the point of view of the author because it is really comprehensive; it is based on certain values such as honesty and joy. The book combines the ideals of heart-centered coaching with sales strategy in a skillful and easy-to-understand way. It is a very interesting read and it can propel many people to great positive change. I think it is ideal for coaches who want to improve their practice.
Profile Image for Celeste.
995 reviews27 followers
June 30, 2023
This book is excellent and extremely useful. Joyful Selling has shown me that I was trying to start my coaching service business focusing on selling quantity and not quality, addressing the clients talking about amounts of money and not explaining to them what they would gain, emotionally and mentally, by buying what I was offering. Traditional marketing and selling methods do not target the clients’ “hearts”, they go by the idea that to be successful we have to sell a lot of products no matter who buys them, or how. However, coaching services cannot follow that rule. In this great book, the author, Michelle Rockwood, employs her vast knowledge and experience to explain and describe the best sale's methods and techniques for life coaches. Highly recommended.
Profile Image for Liz.
1,498 reviews40 followers
June 30, 2023
With the arrival of the pandemic, the way in which companies sell changed. Many of the traditional sales methods don't work for heart-focused coaches, leaving you feeling drained and lacking in integrity. That is why author Michelle Rockwood shares with us everything she knows so that the sales of companies and entrepreneurs are everything we hope for.
I really like the vision that the author has on different topics; I think it is very accurate. Without a doubt, she opens our minds to think about new sales strategies. I recommend this book to all those entrepreneurs who put their hearts into what they do and who want to improve their sales.
Profile Image for Brenda.
1,432 reviews28 followers
July 1, 2023
Joyful Selling is a delightful read for anyone interested in coaching because it introduces another way of selling. It focuses on approaching those situations with positivity and heart, meaning showing your human part. It is written in a clear and engaging style, making it easy to follow.

The book by author Rockwood combines practical techniques and stories to guide readers on a journey to find success while selling without losing your authentic self in the process. My favorite part is when the author talks about having genuine connections with clients.

Overall, this book gives encouragement to coaches to embrace sales with purpose and joy, to really create lasting relationships.
2 reviews
October 23, 2024
Helpful book

I am an executive coach who has gotten leads through my personal network. Michelle’s book is empowering because it provides a framework to share my offering in a way that is aligned to my values. Appreciate making selling a much more joyful process!
Displaying 1 - 8 of 8 reviews