As repositories of a collective cultural consciousness and unconscious, fairy tales have attracted the attention of psychologists, more notably the renowned child psychologist Bruno Bettelheim. In his landmark study, The Use of Enchantment, Bettelheim argued that fairy tales have a powerful therapeutic value, teaching children that "a struggle against severe difficulties in life is unavoiable." (introduction, xiii)
Over the past decades child psychologists have mobilized fairy tales as powerful therapeutic vehicles for helping children and adults solve their problems by meditating on the dramas staged in them.
Each text becomes an enabling device, allowing readers to work through their fears and to purge themselves of hostile feelings and damaging desires. By entering the world of fantasy and imagination, children and adults secure for themselves a safe space where fears can be confronted, mastered, and banished. Beyond that, the real magic of the fairy tale lies in its ability to extract pleasure from pain. In bringing to life the dark figures of our imagination as ogres, witches, cannibals, and giants fairy tales may stir up dread, but in the end they always supply the pleasure of seeing it vanquished. (xiv)
Disseminated across a wide variety of media, ranging from opera and drama to cinema and advertising, fairy tales have become a vital part of our cultural capital. What keeps them alive and pulsing with vitality and variety is exactly what keeps life pulsing: anxieties, fears, desires, romance, passion, and love. Like our ancestors, who listened to these stories at the fireside, in taverns, and in spinning rooms, we remain transfixed by stories about wicked stepmothers, bloodthirsty ogres, sibling rivals, and fairy godmothers.
For us, too, the stories are irresistible, for they offer opportunities to talk, to negotiate, to deliberate, to chatter, and to prattle on endlessly as did the old wives from whom the stories are thought to derive, And from the tangle of that talk and chitchat, we begin to define our own values, desires, appetites, and aspirations, creating identities that will allow us to produce happily-ever-after endings for ourselves and for our children. (xix)