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Which Way is North
Where does creativity come from?
Through a combination of essays, meditations, and memoir, Which Way Is North helps you explore that question, opens new pathways to creativity by guiding you to your True North, and equips you with new tools for the journey to becoming a conscious participant in creation.
Which Way Is North offers an illuminating journey into the interior of the human heart and mind to see how your inner experience informs who you can be and what you express out in the world.
In the course of learning more about your creative potential, you’ll learn how to:
• Reliably calm your nerves in order to come up with ideas
• Decode the stories the media tells and their affects
• Pursue experiences that feed your creative process with purpose
Serving as both spiritual guide and executive for tech unicorn Reddit, Will Cady, creative strategist and global director of Reddit’s KarmaLab, counsels top marketers, executives, engineers, and other creatives using the popular modern meditation system he developed to unlock and embrace the powerful ingenuity and intuition needed to navigate today’s challenges in art, business, and life.
Now Cady’s offering those insights in this book, exploring each of the Seven Directions foundational to his system and pairing each with a meditation to help you uncover new truths about your past, present, and future potential.
With Which Way Is North as your compass, you’ll locate your inner authentic truths and gain an approachable system to transform anxiety into creativity so you can flourish in all your pursuits.
Through a combination of essays, meditations, and memoir, Which Way Is North helps you explore that question, opens new pathways to creativity by guiding you to your True North, and equips you with new tools for the journey to becoming a conscious participant in creation.
Which Way Is North offers an illuminating journey into the interior of the human heart and mind to see how your inner experience informs who you can be and what you express out in the world.
In the course of learning more about your creative potential, you’ll learn how to:
• Reliably calm your nerves in order to come up with ideas
• Decode the stories the media tells and their affects
• Pursue experiences that feed your creative process with purpose
Serving as both spiritual guide and executive for tech unicorn Reddit, Will Cady, creative strategist and global director of Reddit’s KarmaLab, counsels top marketers, executives, engineers, and other creatives using the popular modern meditation system he developed to unlock and embrace the powerful ingenuity and intuition needed to navigate today’s challenges in art, business, and life.
Now Cady’s offering those insights in this book, exploring each of the Seven Directions foundational to his system and pairing each with a meditation to help you uncover new truths about your past, present, and future potential.
With Which Way Is North as your compass, you’ll locate your inner authentic truths and gain an approachable system to transform anxiety into creativity so you can flourish in all your pursuits.
256 pages, Hardcover
Published October 10, 2023
14 people are currently reading
67 people want to read
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Displaying 1 - 2 of 2 reviews
September 24, 2025
I truly loved the personal stories my brother wove throughout the book. They offered me a deeper glimpse into who he is and the journey that shaped him. While meditation stands at the heart of his message—a profound tool for those who practice—it’s also clear that the book extends far beyond meditation itself. Even for those who don’t meditate, it unfolds as a meaningful and enriching journey, one that invites reflection and connection on many levels.
October 25, 2023
I really enjoyed this read! It gave me helpful tools to stoke my creativity. I also really enjoyed that this book was a reflection of itself — it was a business meditation book that itself was a meditation. Thanks to the author!
Displaying 1 - 2 of 2 reviews