The Content Analysis Guidebook

by Kimberly A. Neuendorf

Content analysis is one of the most important but complex research methodologies in the social sciences. In The Content Analysis Guidebook author Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and graduate students across the social sciences. Comprising step-by-step instructions and practical advice, this text unravels the complicated aspects of content analysis. The Content Analysis Guidebook provides

Genres: Research

320 pages, Paperback

First published December 1, 2001

Reviews

[Rachel]

Informative and easy to read. If you want an introduction to the What and the How of Content Analysis this is a great book to start with. It also has a very thorough Bibliography for further, more in-depth reading on Content Analysis.

[Zhijing]

A handbook for content analysis. Here content analysis seems to refer to analyzing online content, e.g., social media.

Many concepts are too simple for computer scientists. Maybe they need to be used to tailor for audience in specific fields.

[Dima]

It is an excellent book so informative and easy to read.

[Jill McAfee]

Good for a basic intorduction including research. Not a "how to" book for content analysis or deception detection.

[Christopher Bond]

Great intro book for content analysis principles that I used in grad school. I still reference it quite a bit. Wish it contained more detailed stats but still good.

[Cassey]

Far more of a quantitative bent to it than expected.

[Leonardo]

Citado en la página del GI: http://www.wjh.harvard.edu/~inquirer/