Content analysis is one of the most important but complex research methodologies in the social sciences. In The Content Analysis Guidebook author Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and graduate students across the social sciences. Comprising step-by-step instructions and practical advice, this text unravels the complicated aspects of content analysis. The Content Analysis Guidebook provides
Informative and easy to read. If you want an introduction to the What and the How of Content Analysis this is a great book to start with. It also has a very thorough Bibliography for further, more in-depth reading on Content Analysis.
Great intro book for content analysis principles that I used in grad school. I still reference it quite a bit. Wish it contained more detailed stats but still good.