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The Content Analysis Guidebook

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Content analysis is one of the most important but complex research methodologies in the social sciences. In The Content Analysis Guidebook author Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and graduate students across the social sciences. Comprising step-by-step instructions and practical advice, this text unravels the complicated aspects of content analysis. The Content Analysis Guidebook provides

320 pages, Paperback

First published December 1, 2001

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Displaying 1 - 7 of 7 reviews
Profile Image for Rachel.
42 reviews1 follower
January 22, 2018
Informative and easy to read. If you want an introduction to the What and the How of Content Analysis this is a great book to start with. It also has a very thorough Bibliography for further, more in-depth reading on Content Analysis.
Profile Image for Zhijing Jin.
347 reviews60 followers
November 2, 2021
A handbook for content analysis. Here content analysis seems to refer to analyzing online content, e.g., social media.

Many concepts are too simple for computer scientists. Maybe they need to be used to tailor for audience in specific fields.
3 reviews
November 4, 2018
It is an excellent book so informative and easy to read.
8 reviews
May 12, 2009
Good for a basic intorduction including research. Not a "how to" book for content analysis or deception detection.
Profile Image for Christopher Bond.
20 reviews7 followers
October 18, 2012
Great intro book for content analysis principles that I used in grad school. I still reference it quite a bit. Wish it contained more detailed stats but still good.
Displaying 1 - 7 of 7 reviews

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