The Vest-Pocket MBA

by Jae K. Shim, Joel G. Siegel, Allison I. Shim

The bestselling pocket problem-solver for today's busy executive, now fully revised and updated. This bestselling, soup-to-nuts book teaches the techniques and methods used in the country's finest MBA programs. Presented in an accessible question-and-answer format, The Vest-Pocket MBA helps readers quickly pinpoint all the formulas, ratios, and rules of thumb they need to analyze and evaluate nearly any problem. This fully revised fourth edition covers many important business concepts and recent developments, including strategic cost management, balanced scoreboard, global competition, business process reengineering, target pricing, e-marketing, and cloud computing. It also features tools for evaluating any company's financial health and scores of tables, graphs, and charts that simplify complex problems. The Vest-Pocket MBA offers a wealth of indispensible information for the modern decision-maker, from the B-school student to the senior executive.

Genres: Business, Management

576 pages, Paperback

First published January 1, 1986

About the author

Jae K. Shim, PhD

Reviews

[Robert Windle · Rating 2 out of 5]

Helpful, but geared toward corporate structures and not small businesses.

[Rebecca · Rating 4 out of 5]

good reference

[Richard Hammond · Rating 4 out of 5]

Completed the book on the 24th April. Going to retain it on the iphone as I can use it reference when I need it.

[Readerbug]

499