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Export Now: Five Keys to Entering New Markets
Learn how your business can tap into foreign markets In Export Now , two international business experts reveal the secrets to taking your company global. Offering a real-life strategy that businesses of any size can use to expand their reach around the world, this book is the ultimate guide to identifying, evaluating, and profiting from global opportunities. Essential reading for any company looking to expand abroad, the book explains the five essentials of international growth. All businesses know they need to get into new markets, but the lack of familiarity, the cultural and language gaps, and the differences in business practices can be intimidating—this book solves these problems, giving you everything you need to grow. Guiding you through the how to's of going global, Export Now is your one-stop resource for expanding your business overseas.
256 pages, Hardcover
First published January 1, 2011
6 people are currently reading
35 people want to read
About the author
Frank Lavin
5 books19 followersA life-long history buff, Frank Lavin was inspired to write this book by the sacrifices of U.S. and allied militaries in the Second World War. He dedicates "Home Front to Battlefront" to the men of Company L: "We are here today because they were there yesterday."
In professional life, Lavin is an expert in China and China e-commerce, serving as the Chairman and CEO of Export Now, the leading international operator of e-commerce stores in China.
In Government, Lavin served as Under Secretary for International Trade at the U.S. Department of Commerce 2005-2007. In that capacity, Lavin served as lead trade negotiator for both China and India and was the senior policy official in the Department responsible for commercial policy, export promotion, and trade negotiations across the globe. Lavin was U.S. Ambassador to the Republic of Singapore from 2001-05, where his duties included helping negotiate the landmark U.S.-Singapore Free Trade Agreement.
In the private sector, Lavin served in senior finance and management positions in Hong Kong and Singapore Bank of America and Citibank.
Earlier in his career, Lavin served in the George H.W. Bush and Reagan Administrations, working in the Department of Commerce, Department of State, National Security Council, and White House. Lavin served as Director of the Office of Political Affairs in the White House 1987-89.
Lavin earned a B.S. from the School of Foreign Service at Georgetown University; a M.S. in Chinese Language from Georgetown University; a M.A. in International Relations and International Economics from the School of Advanced International Studies at the Johns Hopkins University; and a M.B.A. in Finance at the Wharton School at the University of Pennsylvania.
He is a columnist for Forbes.com and has been published in The New York Times, The Washington Post, The Wall Street Journal, Foreign Affairs, Foreign Policy, and other periodicals.
In addition to "Home Front to Battlefront," he is the co-author of "Export Now" (2011), a featured title of John Wiley & Sons. He was Editor of "Rising to the Challenge" (EDM 2010), the official book of the USA Pavilion at the Shanghai 2010 Expo. He serves as Chairman of the National University of Singapore School of Medicine International Council.
In professional life, Lavin is an expert in China and China e-commerce, serving as the Chairman and CEO of Export Now, the leading international operator of e-commerce stores in China.
In Government, Lavin served as Under Secretary for International Trade at the U.S. Department of Commerce 2005-2007. In that capacity, Lavin served as lead trade negotiator for both China and India and was the senior policy official in the Department responsible for commercial policy, export promotion, and trade negotiations across the globe. Lavin was U.S. Ambassador to the Republic of Singapore from 2001-05, where his duties included helping negotiate the landmark U.S.-Singapore Free Trade Agreement.
In the private sector, Lavin served in senior finance and management positions in Hong Kong and Singapore Bank of America and Citibank.
Earlier in his career, Lavin served in the George H.W. Bush and Reagan Administrations, working in the Department of Commerce, Department of State, National Security Council, and White House. Lavin served as Director of the Office of Political Affairs in the White House 1987-89.
Lavin earned a B.S. from the School of Foreign Service at Georgetown University; a M.S. in Chinese Language from Georgetown University; a M.A. in International Relations and International Economics from the School of Advanced International Studies at the Johns Hopkins University; and a M.B.A. in Finance at the Wharton School at the University of Pennsylvania.
He is a columnist for Forbes.com and has been published in The New York Times, The Washington Post, The Wall Street Journal, Foreign Affairs, Foreign Policy, and other periodicals.
In addition to "Home Front to Battlefront," he is the co-author of "Export Now" (2011), a featured title of John Wiley & Sons. He was Editor of "Rising to the Challenge" (EDM 2010), the official book of the USA Pavilion at the Shanghai 2010 Expo. He serves as Chairman of the National University of Singapore School of Medicine International Council.
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