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You vs. Google: The Very Unauthorized Guide to Google Ads: Colored Version
If you’re going to run Google Ads, it’s critically important to understand one key
It’s You vs Google.
Google is NOT on your side. Their training, tutorials, recommendations, and (especially) their reps can’t be trusted.
This is not to say that Google is evil or even that Google is trying to steal from you. They’re just doing what any good business would trying to maximize their profits. And YOU just happen to be their biggest profit center.
So, what do you do? You can’t ignore the single biggest and best marketing network in the world.
That’s why we wrote this book. After helping thousands of people and managing hundreds of millions of dollars in ad spend, we’ve been able to piece together what works, what doesn’t, and (most importantly) why.
Google Ads is the #1 advertising network on the planet. It is also massive and evolving at the speed of light.
Whether you are an established agency owner or new to digital marketing altogether, this book will give you the tools to fight and win your own personal advertising battle.
In other words, you absolutely want to read this book before setting up your next Google Ads campaign.
You vs Google begins with the basics of pay-per-click (PPC) advertising and the Google Network before taking a deep dive into the Google Ads platform and how it can impact your business. Using step-by-step tutorials, helpful checklists, and real-life examples, this book will guide you through what to do—and what not to do—to build and manage high-performing campaigns.
You vs Google also includes an extensive section of best practices, FAQs, and how-tos to help you navigate Google Ads like a pro—along with access to a comprehensive resource library that is updated regularly to help you keep pace with every light-speed modification.
Because while the Google Ads platform will inevitably change again and again, the strategic mindset stays the same, and these key strategies will enable you to think critically about your campaigns now and in the future to ultimately enhance your business and your bottom line.
---
Praise for You vs.
"If you are looking to up your game when it comes to Google Ads, get this book."
Tom Breeze
World Authority YouTube
"The book is phenomenal, you've got to get it, it's going to make you smarter."
Steve Sims
"The Real Life Wizard of Oz" – Forbes
"I highly recommend anybody to read this book ... they are the number one experts when it comes to Google."
Ralph Burns
Founder & CEO Tier11
"Google kinda scared me a lot! And what I love about what Kasim has done is that he has broken it down into steps so anyone can become a marketer at Google."
Rachel Miller
CEO Moolah Marketing
"You've got to read this book, it is going to be a best-seller."
Phillip Stutts
CEO Win Big Media
"When it comes to Google Advertisement, Kasim and Solutions 8 know more than anybody else right now.
It’s You vs Google.
Google is NOT on your side. Their training, tutorials, recommendations, and (especially) their reps can’t be trusted.
This is not to say that Google is evil or even that Google is trying to steal from you. They’re just doing what any good business would trying to maximize their profits. And YOU just happen to be their biggest profit center.
So, what do you do? You can’t ignore the single biggest and best marketing network in the world.
That’s why we wrote this book. After helping thousands of people and managing hundreds of millions of dollars in ad spend, we’ve been able to piece together what works, what doesn’t, and (most importantly) why.
Google Ads is the #1 advertising network on the planet. It is also massive and evolving at the speed of light.
Whether you are an established agency owner or new to digital marketing altogether, this book will give you the tools to fight and win your own personal advertising battle.
In other words, you absolutely want to read this book before setting up your next Google Ads campaign.
You vs Google begins with the basics of pay-per-click (PPC) advertising and the Google Network before taking a deep dive into the Google Ads platform and how it can impact your business. Using step-by-step tutorials, helpful checklists, and real-life examples, this book will guide you through what to do—and what not to do—to build and manage high-performing campaigns.
You vs Google also includes an extensive section of best practices, FAQs, and how-tos to help you navigate Google Ads like a pro—along with access to a comprehensive resource library that is updated regularly to help you keep pace with every light-speed modification.
Because while the Google Ads platform will inevitably change again and again, the strategic mindset stays the same, and these key strategies will enable you to think critically about your campaigns now and in the future to ultimately enhance your business and your bottom line.
---
Praise for You vs.
"If you are looking to up your game when it comes to Google Ads, get this book."
Tom Breeze
World Authority YouTube
"The book is phenomenal, you've got to get it, it's going to make you smarter."
Steve Sims
"The Real Life Wizard of Oz" – Forbes
"I highly recommend anybody to read this book ... they are the number one experts when it comes to Google."
Ralph Burns
Founder & CEO Tier11
"Google kinda scared me a lot! And what I love about what Kasim has done is that he has broken it down into steps so anyone can become a marketer at Google."
Rachel Miller
CEO Moolah Marketing
"You've got to read this book, it is going to be a best-seller."
Phillip Stutts
CEO Win Big Media
"When it comes to Google Advertisement, Kasim and Solutions 8 know more than anybody else right now.
513 pages, Kindle Edition
Published March 1, 2023
66 people are currently reading
41 people want to read
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Displaying 1 - 5 of 5 reviews
July 7, 2024
It's not really helpful, it doesn't offer a personalized solution for different business types, but offers a general solution for setting up campaigns.
March 14, 2023
Great Read
"You vs Google" is a must-read book for anyone who wants to succeed in the world of Google ads. This book is a comprehensive guide to Google ads that will help you understand the most up-to-date strategies for maximizing your ad performance.
One of the things I loved about this book is how it focuses on the latest Google ads features, including Performance Max. When I first heard about Performance Max, I was confused about how to use it effectively. But "You vs Google" provides a clear and concise explanation of Performance Max and how to use it to achieve your marketing goals.
The book provides practical advice on how to optimize your Google ads for the best results. From targeting the right audience to creating compelling ad copy, "You vs Google" covers all the essential aspects of Google ads that every marketer needs to know.
Another thing I appreciated about this book is how it uses real-world examples to illustrate its points. The book shares case studies and success stories from businesses that have implemented the strategies outlined in the book, making it easy to understand how to apply the concepts to your own business.
Overall, "You vs Google" is an excellent resource for anyone who wants to master Google ads. Whether you're a seasoned marketer or just getting started, this book will provide you with the knowledge and tools you need to succeed in today's competitive digital advertising landscape. Highly recommended!
"You vs Google" is a must-read book for anyone who wants to succeed in the world of Google ads. This book is a comprehensive guide to Google ads that will help you understand the most up-to-date strategies for maximizing your ad performance.
One of the things I loved about this book is how it focuses on the latest Google ads features, including Performance Max. When I first heard about Performance Max, I was confused about how to use it effectively. But "You vs Google" provides a clear and concise explanation of Performance Max and how to use it to achieve your marketing goals.
The book provides practical advice on how to optimize your Google ads for the best results. From targeting the right audience to creating compelling ad copy, "You vs Google" covers all the essential aspects of Google ads that every marketer needs to know.
Another thing I appreciated about this book is how it uses real-world examples to illustrate its points. The book shares case studies and success stories from businesses that have implemented the strategies outlined in the book, making it easy to understand how to apply the concepts to your own business.
Overall, "You vs Google" is an excellent resource for anyone who wants to master Google ads. Whether you're a seasoned marketer or just getting started, this book will provide you with the knowledge and tools you need to succeed in today's competitive digital advertising landscape. Highly recommended!
March 27, 2023
I really like Sol8, they’re probably the very best Google ads source out there. And I like how prescriptive this book is… but I do think it could’ve used one more round of edits to make sure the walkthroughs are complete and to make sure the suggestions don’t contradict the advice they give in their YouTube channel (or a description on “why” you would do something like include search partners, etc when John gives such valid reasons for not doing so on YouTube).
Still a great handbook, especially if you’re newer to Google ads it’ll start you off at the right spot and give you a baseline for growth. Worth every penny for that.
Still a great handbook, especially if you’re newer to Google ads it’ll start you off at the right spot and give you a baseline for growth. Worth every penny for that.
October 30, 2023
Helpful guide with a plethora of screenshots to set up Google Ads campaigns.
While I've been managing Google Ads accounts for over a decade, I still picked up some helpful tips. I appreciated the sections on YouTube and Performance Max.
eCommerce section was also helpful, but bummed the screenshots and info were only for Shopify and not WooCommerce.
Several resource links were mentioned throughout the book, but since it was a physical copy they didn't go anywhere (obviously). Would have been nice to have a footnotes or reference for those links.
Overall, this will be a guide that I revisit as I expand and try out some of the expert tips.
While I've been managing Google Ads accounts for over a decade, I still picked up some helpful tips. I appreciated the sections on YouTube and Performance Max.
eCommerce section was also helpful, but bummed the screenshots and info were only for Shopify and not WooCommerce.
Several resource links were mentioned throughout the book, but since it was a physical copy they didn't go anywhere (obviously). Would have been nice to have a footnotes or reference for those links.
Overall, this will be a guide that I revisit as I expand and try out some of the expert tips.
March 12, 2023
Great book
Solutions 8 is a well known agency creating great content so of course the book would be great. Highly recommend for anyone who wants to get started in advertising in Google.
Solutions 8 is a well known agency creating great content so of course the book would be great. Highly recommend for anyone who wants to get started in advertising in Google.
Displaying 1 - 5 of 5 reviews