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Strategic Content Design: Tools and Research Techniques for Better UX
Good content isn’t magical—it's thoughtful, creative, and well researched words put together with finesse. In
Strategic Content Design
, you'll learn how to create effective content, using hard–won research methods, best practices, and proven tips for conducting quantitative and qualitative content–focused research and testing.
"This is me, shouting from the Strategic Content Design belongs in the hands of absolutely anyone who cares about content in UX—by which I mean EVERYONE."
—Kristina Halvorson, CEO and Founder, Brain Traffic
Who Should Read This Book?
Content professionals of all types—copywriters, strategists, designers, managers, operations managers, and leaders of content people. It's also useful if you're part of a user experience or product team, including UX writers, researchers, and software developers.
Takeaways
Realistically assess the current state of your content.
Learn how to write content research questions.
Create a content research study and evaluate your content& effectiveness. Identify which specific words or content elements to test. Analyze your research results. Identify which specific words or content elements to test.
Determine which research methods and tools are ideal for your team's content research needs.
Elevate the role of content design in your company, proving that content is key to creating an outstanding customer experience—and improving your bottom line.
Create a content research roadmap.
Learn from professional content people in case studies that highlight practical examples.
"This is me, shouting from the Strategic Content Design belongs in the hands of absolutely anyone who cares about content in UX—by which I mean EVERYONE."
—Kristina Halvorson, CEO and Founder, Brain Traffic
Who Should Read This Book?
Content professionals of all types—copywriters, strategists, designers, managers, operations managers, and leaders of content people. It's also useful if you're part of a user experience or product team, including UX writers, researchers, and software developers.
Takeaways
Realistically assess the current state of your content.
Learn how to write content research questions.
Create a content research study and evaluate your content& effectiveness. Identify which specific words or content elements to test. Analyze your research results. Identify which specific words or content elements to test.
Determine which research methods and tools are ideal for your team's content research needs.
Elevate the role of content design in your company, proving that content is key to creating an outstanding customer experience—and improving your bottom line.
Create a content research roadmap.
Learn from professional content people in case studies that highlight practical examples.
- GenresDesign
314 pages, Kindle Edition
Published April 11, 2023
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Displaying 1 - 4 of 4 reviews
March 30, 2024
This book is fantastic. It contains a wealth of guidance around writing effective content and evaluating content through research.
The author goes into great detail about how to conduct various content research methods.
Excellent, excellent read!
The author goes into great detail about how to conduct various content research methods.
Excellent, excellent read!
October 27, 2023
While good, I was not expecting a book about strategic content design to be exclusively a book about research and testing content with users. While content testing is important, I was thinking there would be more topics covered in the book.
And, at times, it felt like some of the research methods weren't covered in enough detail to be useful.
Our content team read this for content book club and it lead to a lot of good discussions and conversations. But, overall, it was a hard book for us all to get through (I'm the only one who finished it).
Despite that, we took away a few key things and ideas that we are hoping to implement for our content team!
And, at times, it felt like some of the research methods weren't covered in enough detail to be useful.
Our content team read this for content book club and it lead to a lot of good discussions and conversations. But, overall, it was a hard book for us all to get through (I'm the only one who finished it).
Despite that, we took away a few key things and ideas that we are hoping to implement for our content team!
December 20, 2023
If content design and user experience research had a baby, it would be Strategic Content Design. I've worked in healthtech for almost 20 years now. Not only is UX research neglected in many companies as a whole, it's particularly overlooked when it comes to designing compelling, effective content. With Jorgenson's book, no more.
This book is a practical guide to actually planning, conducting, and disseminating content research in order to improve user experience. It's 278 pages (not including the index) of usable tactics and tips that cover the nuts and bolts of how to do content analysis, how to evaluate content, and how to win over stakeholders who may not be ready to change. I'll be referencing this book frequently!
This book is a practical guide to actually planning, conducting, and disseminating content research in order to improve user experience. It's 278 pages (not including the index) of usable tactics and tips that cover the nuts and bolts of how to do content analysis, how to evaluate content, and how to win over stakeholders who may not be ready to change. I'll be referencing this book frequently!
January 7, 2026
Not the read I was expecting based on the title. The vast majority of the book is ultimately about running content research. I would have expected significantly more content about content design and leading content design(ers). I felt many parts were superficial as other reviewers.
As a UX leader with a focus on interaction design, user research and conversion rate optimization, I didn't have too many takeaways unfortunately. I would still recommend this book to writers who don't know much about UX and may be anxious about the idea of running research for their content. Also for those who have mostly worked in a functional content team and are looking to collaborate more with other functions (like PM, design, ...).
As a UX leader with a focus on interaction design, user research and conversion rate optimization, I didn't have too many takeaways unfortunately. I would still recommend this book to writers who don't know much about UX and may be anxious about the idea of running research for their content. Also for those who have mostly worked in a functional content team and are looking to collaborate more with other functions (like PM, design, ...).
Displaying 1 - 4 of 4 reviews