Aaron Ross is the managing director of consultants Predictable Revenue, Inc. In his previous work at SalesForce.com, he and his team were responsible for new sales techniques that revolutionized the principles behind sales and cold calling. He’s also the author of Turn Your Employees into Mini-CEOs.Everyone wants to What does it take to achieve long-term success in business and life? It all boils down to a firm grasp of the fundamentals of business and life skills, the same ones taught to successful people in many of the world's most prestigious schools and through practical life lessons. This book is ideal for the time-crunched reader or anyone seeking a thorough understanding of the principles and teachings of critical business and life skills.